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Local media outlet 36kr has published an excellent story today that sheds light on why Nio is periodically in trouble and how it defuses its challenges.
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Wait times for the Nio ES8 have been shortened from 6-7 weeks to 5-6 weeks, the EC7 has been shortened from about 4 weeks to 3-4 weeks, and the ET5 and ET5 Touring have both gone from about 3 weeks to 4-5 weeks.
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The ET5 Touring is priced the same as the regular ET5 and the new ES6 is priced attractively, influencing potential ET5 customer's intention to buy the car, according to local media.
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The Nio ET5 and ES7 -- known as the EL7 in Europe -- both earned the highest five-star rating in the latest Euro NCAP safety tests, following the ET7 sedan.
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Nio launched the ET5 in Europe in October 2022, with deliveries of the sedan there beginning on March 31.
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NIO (NYSE: NIO) will officially launch the ET5 Touring today, with its launch event starting at 19:00 Beijing time, and CnEVPost will be updating the event's main content in real-time in this post.
Here is what is already known:
NIO starts accepting consumer reservations for the ET5 Touring in China on June 10, and its first deliveries will start tomorrow June 16.
NIO will hold the European launch of the model on June 16 at 1:00 am Beijing time (June 15 at 1:00 pm US Eastern time).
The ET5 Touring measures 4,790 mm in length, 1,960 mm in width and 1,499 mm in height, and has a wheelbase of 2,888 mm, in line with the regular ET5 sedan, a previous regulatory filing show.
It is equipped with dual motors with a maximum power of 150 kW and 210 kW, respectively, and can support a top speed of 200 km/h.
Its battery suppliers include CALB, in addition to CATL.
Below are the main contents of the NIO ET5 Touring launch event, with the latest at the top.
Including the battery, the starting price of the NIO ET5 Touring in China is RMB 298,000 ($41,620), which is the same as the starting price of the regular ET5.
NIO ET5 Touring will be available in China, Germany, Denmark, Netherlands, Norway and Sweden.
The NIO China team began participating in the launch.
The ET5 Touring with a 100-kWh long-range battery pack has a WLTP range of up to 560 km.
The ET5 Touring is available in 10 exterior colors.
The ET5 Touring launch event began with the NIO Europe team introducing the model at the NIO House in Frankfurt.
This is the first time that NIO starts the launch of a new model with an international team presentation.
Store visit: First impression of NIO ET5 Touring before official launch
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Deliveries of the ET5 Touring in China will begin tomorrow, and NIO management expects the model to enhance its competitiveness in the premium family car market.
NIO (NYSE: NIO) will hold a launch event for the ET5 Touring starting today at 19:00 Beijing time (7:00 am US Eastern time), and its official website is showing a countdown.
As of press time, the launch of the NIO ET5 Touring in China, themed "Journey Ahead," has 7 hours and 43 minutes to go. The delivery of the model in China will officially start tomorrow.
NIO's English website is also showing a countdown to the European launch event with the theme "Inspired By Life", which will start in 13 hours and 43 minutes.
The ET5 Touring will be the first NIO model to be launched at a global launch event. The company will hold the European launch of the model on June 16 at 1:00 am Beijing time (June 15 at 1:00 pm US Eastern time).
The ET5 Touring launch will be an event across six countries, NIO announced on June 10, when a post on the NIO App hinted that the model would be released to consumers in China, Norway, Sweden, Denmark, the Netherlands, and Germany.
Below is a video posted today by the NIO App of the ET5 Touring on a track drive in Germany.
NIO began accepting pre-orders for the ET5 Touring in China on June 10, although the model's specifications and price have not yet been announced.
For the ET5 Touring, many expect that its starting price in China, including the battery, will likely be 10,000 yuan ($1,400) to 20,000 yuan higher than that of the regular ET5.
NIO lowered the starting prices for all models by RMB 30,000 on June 12 and made the battery swap service, which was previously free several times a month, a paid option.
Under the latest pricing system, the starting price for the regular ET5, including the battery, is reduced to RMB 298,000. If consumers choose to lease the battery using the BaaS (battery as a service) program, then the starting price of the vehicle is RMB 228,000.
On March 9, the Chinese Ministry of Industry and Information Technology (MIIT) announced the latest batch of models that will be allowed to be sold in China, and the NIO ET5 Touring was included in the list.
The model has a length, width and height of 4,790 mm, 1,960 mm and 1,499 mm respectively, and a wheelbase of 2,888 mm, in line with the ET5 sedan, according to the filing information.
It is equipped with dual motors produced by NIO's electric drive systems division in Hefei, Anhui province, with a maximum power of 150 kW and 210 kW, respectively, and can support a top speed of 200 km/h.
As with several other NIO models based on the NT 2.0 platform, the NIO ET5 Touring supports the option of a retractable electric tow hook, which can tow a maximum of 1,400 kg of caravan weight.
The model's battery supplier includes CALB in addition to CATL, as do the new EC6, EC7, new ES8 and new ES6.
The ET5 Touring can meet the diverse use scenarios of individual and family users, greatly enhancing the company's competitiveness in the high-end family car market, William Li, founder, chairman and CEO of NIO, said during a June 9 analyst call following the company's first-quarter earnings announcement.
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Store visit: First impression of NIO ET5 Touring before official launch
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The NIO ET5 Touring offers more trunk space while improving the high driver's seat that the regular ET5 was complained about. The key now is the price.
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NIO (NYSE: NIO) will hold a launch event for the ET5 Touring starting at 19:00 Beijing time on June 15, and the model is already allowing visitors to experience it in its stores before then.
As of June 10, the ET5 Touring show cars are available at 248 NIO stores in 48 cities across China. In Shanghai, where NIO's global headquarters is located, the model is already available at 10 NIO Houses and 15 NIO Spaces.
I went to one of the NIO Houses in Shanghai's Pudong New Area on Sunday, June 11 at around 9 am to check out the model and left at around 10 am.
The store is located in a large shopping district and the office hour start time was 10:00 am. Even though I visited before then, the store staff allowed me to enter.
NIO is one of the strongest local car companies in terms of abilities to build beautiful models, and the ET5 Touring is clearly another well-designed one.
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It's worth noting that photos of a car give a very different feeling than seeing it in person, and this applies to all models of all brands.
The gray ET5 Touring in the NIO House I visited has very natural body lines. In fact, a non-offensive exterior design is already the basis for a car that is acceptable to most people.
I don't want to discuss too much about its appearance, but you can get a general impression through the pictures in this article.
It should be noted that just a few years ago, for the average Chinese consumer, family cars consisted only of sedans and SUVs, and derivatives of sedans were not considered. You also hardly ever saw a gasoline-powered touring or shooting brake model on the streets of Shanghai.
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Geely's premium electric vehicle subsidiary Zeekr is the first of the local brands to try to tap into the sedan derivative market, announcing the all-electric Zeekr 001 shooting brake on April 15, 2021, with deliveries starting in October 2021.
The Zeekr 001 is Zeekr's first model, and it is a brave move to target an unproven market. The model delivered 11,337 units last December, bringing full-year 2022 deliveries to 71,941 vehicles.
The ET5 Touring, a derivative of the regular ET5 sedan, is equipped with the same powerful assisted driving hardware as NIO's other NT 2.0 platform-based models, including a roof-mounted LiDAR, and four NVIDIA Orin SoCs capable of delivering a total of more than 1,000 TOPS of performance.
One of the biggest attractions of the ET5 Touring compared to the regular ET5 is the larger trunk space. Such models give consumers the same driving experience as a sedan while gaining load capacity close to that of an SUV.
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The ET5 Touring is not yet available for test drives, and NIO will officially launch the model on June 15, with test drives available on that day.
For the regular ET5, many owners have complained about the high seating position in the driver's seat, which may be a deterrent for some potential customers to choose this model.
I got into the driver's seat of the regular ET5 at that NIO House and found that this issue was indeed apparent, especially when compared to my own Tesla Model 3 Long Rang, a 2020 purchase.
The regular ET5 feels very much like the driver is sitting in an SUV, even with the seat position cranked all the way down. For the Model 3, on the other hand, the appropriate seating position for me is with the seat height cranked to the middle gear.
NIO has obviously learned this lesson from the regular ET5, and the ET5 Touring driver's seat has a significantly lower seating position. The feeling of sitting in the ET5 Touring driver's seat is almost the same as when I drove my own Model 3.
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The ET5 sedan seems to have been experiencing demand issues after China's purchase subsidies for new energy vehicles (NEVs) expired at the end of last year, and the price will be critical for the ET5 Touring to make the ET5 family shine again.
Earlier today, NIO announced an RMB 30,000 ($4,200) price cut for the entire new model lineup, effective immediately, but the previously free battery swap service several times a month has become a paid option.
Under the latest pricing system, the starting price of the ET5, including the battery, is reduced to RMB 298,000. If consumers choose to lease the battery using the BaaS (battery as a service) option, the starting price of the vehicle is RMB 228,000.
For the ET5 Touring, many expect that its starting price in China, including the battery, will likely be RMB 10,000 to 20,000 higher than the regular ET5.
In addition to targeting the new sedan derivative market in China, NIO also hopes to sell the ET5 Touring in Europe, where such models have a higher acceptance.
A few hours after the ET5 Touring's China launch, NIO will hold a European launch event on June 16 at 1:00 am Beijing time (June 15 at 1:00 pm US Eastern time) to launch the ET5 Touring, as well as the EL6, known as the ES6 in China.
BREAKING: NIO cuts starting prices by $4,200 for all models and makes battery swap benefits optional
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The ES6 is called the EL6 in Europe because of Audi's trademark lawsuit.
NIO (NYSE: NIO) said yesterday that it would launch new "models" in Europe on June 15, but didn't specify which ones. Now the answer has been revealed.
"We are revealing our new NIO models, the ET5 Touring and the EL6, on 15.06.2023, 19:00 CEST in a global online launch event and you are invited!" the Chinese electric vehicle (EV) maker tweeted today.
INSPIRED BY LIFE
We are revealing our new NIO models, the ET5 Touring and the EL6, on 15.06.2023, 19:00 CEST in a global online launch event and you are invited!
Stay tuned for more details ! #NIO #ET5Touring #EL6 #inspiredbylife pic.twitter.com/PjZGF7PHoX
— NIO (@NIOGlobal) June 10, 2023
The ET5 Touring will be NIO's first new model to be launched simultaneously in the global market, and its Chinese launch will start at 19:00 Beijing time (7:00 am US Eastern time) on June 15, a few hours before the European launch.
That European launch event starts at 1:00 pm US Eastern time on June 15, or 1:00 am Beijing time on June 16.
The EL6 is the SUV known in China as the ES6, which is using a new name in Europe because of the Audi lawsuit. Audi believes NIO's ES8 and ES6 infringe on its trademark rights for its S8 and S6 models.
NIO last held a launch event in Europe on October 8, 2022, when the company introduced the ET7, EL7 and ET5 to European consumers. The EL7 is the ES7 sold in China.
The company launched the new ES6 in China on May 24, and its deliveries began the night of the launch.
Earlier today, a message posted by NIO on its mobile app hinted that the ET5 Touring will be released for consumers in China, Norway, Sweden, Denmark, the Netherlands, and Germany.
The ET5 Touring show car and vehicles for test drives have recently arrived at NIO stores, and test drives will be available on June 15, it said.
NIO began accepting pre-orders for the ET5 Touring in China today, although the model's specifications and price have not yet been announced. Its delivery will begin on June 16, NIO said.
The production team of British automotive media Top Gear will be involved in the ET5 Touring launch event, according to information shared by the NIO App today.
As of today, the ET5 Touring show cars are available at 248 NIO stores in 48 cities across China.
NIO's stores include the flagship NIO Houses as well as the smaller NIO Spaces, and as of May 30, they numbered 118 and 269 in China, respectively, according to data it released on June 1.
NIO to launch ET5 Touring on Jun 15, delivery in China to start next day
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The launch event of the ET5 Touring will start at 19:00 Beijing time on June 15. Show cars are already available in NIO stores and deliveries in China will start on June 16.
(Image credit: NIO)
NIO (NYSE: NIO) will officially launch the ET5 Touring next Thursday, and like the new ES6, which just went on sale late last month, deliveries of the new model will begin the day after the launch.
The launch of the ET5 Touring will begin at 19:00 Beijing time (7:00 am US Eastern time) on June 15, and it will be a launch event that will span six countries, NIO announced today.
The NIO App release implies that the ET5 Touring will be launched for consumers in China, Norway, Sweden, Denmark, the Netherlands, and Germany.
NIO is accepting pre-orders for the ET5 Touring from consumers in China starting today, although the model's specifications and pricing have not yet been announced.
The ET5 Touring is expected to cost RMB 335,000 ($47,000) - RMB 345,000, which will be slightly higher than the regular ET5's RMB 328,000, according to a June 5 research note by Deutsche Bank analyst Edison Yu's team.
Consumers who pre-order the model now will need to pay RMB 5,000 and they will receive 10,000 NIO Credits, worth RMB 1,000, after locking in their orders.
The offer will no longer be available after the ET5 Touring begins allowing consumers to lock in their orders.
Deliveries of the ET5 Touring will begin June 16 in China, roughly in accordance with consumers' order lock-in schedule, NIO said.
The model's show cars and vehicles for test drives have recently arrived at NIO stores, and test drives will be available on June 15, it said.
In an announcement announcing May delivery figures on June 1, NIO said it plans to launch a new NT 2.0-based model, the ET5 Touring, which will be available for delivery to customers starting in June.
The ET5 Touring will be launched globally in June and start its delivery with the Chinese market, it said at the time in a separate press release.
NIO will launch the ET5 Touring on June 15 and will begin its deliveries this month, William Li, founder, chairman and CEO of NIO, said yesterday during an analyst call following the company's first-quarter earnings announcement.
The ET5 Touring can meet the diverse usage scenarios of individual and family users, greatly enhancing the company's competitiveness in the high-end family car market, he said.
The production team of British automotive media Top Gear will participate in the ET5 Touring launch event, according to information shared by the NIO App today.
Notably, an image on NIO's English website yesterday hinted that the company will launch new models in Europe next week, possibly more than just the ET5 Touring.
"Brand new NIO models are coming. June 15, 19:00 CEST," reads the text of an image on the front page of NIO's English website.
The start time of the European event corresponds to June 15 at 1:00 pm US Eastern time, or June 16 at 1:00 am Beijing time.
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