Smart and Sustainable Electric Mobility
The facility will help complete Nio's global development network and provide tailored, user-friendly technology solutions "from Europe for Europe", said Nio vice president Zhang Hui.
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Nio will launch its Firefly brand in Europe in 2024, with the Alps brand likely to follow after 2025, Reuters quoted the EV maker's president as saying.
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Nio is considering "any kind of partnerships" in North America, the company's US CEO Ganesh Iyer said.
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"My goal, and my commitment to this company, is I want all of us to buy a Nio car from our personal paycheck one day," Nio US CEO Ganesh Iyer said.
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The station is Nio's 1999th in China and appears to commemorate Macau's return to China in 1999.
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Nio is committed to a direct sales network in Europe, and the Firefly project is evaluating multiple channel models in Europe, including direct and dealer models, it said.
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After Nio's president said last month that European sales had fallen short of expectations, the company has begun evaluating dealers in key European markets, according to Reuters.
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The Nio ET5 Touring was launched in both China and Europe on June 15, with 11,677 units delivered in China to date.
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Nio president said media reports that the company sold 832 units in Europe in the first half of the year are inaccurate, and that the real results were three to four times that number.
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Nio was chosen in large part because its vehicles have replaceable batteries, according to a Norwegian media report.
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