Tesla's move could help dispel the wait-and-see sentiment of some potential consumers, which could benefit sales in the near term.
Tesla (NASDAQ: TSLA) has raised prices for its entire Model 3 and Model Y lineup in China in a move that appears to be aimed at dispelling consumer wait-and-see sentiment.
Tesla has a factory in Shanghai that makes the Model 3 and Model Y, and their prices in China have all been raised by 2,000 yuan ($289), or less than 1 percent.
The company now offers two versions of the Model 3 in China -- the rear-wheel drive Model 3 and the dual-motor all-wheel drive Model 3 Performance -- and three versions of the Model Y -- the entry version Model Y, Model Y Long Range, and Model Y Performance.
The two versions of the Model 3 currently start at RMB 231,900 and RMB 331,900, respectively, and the three versions of the Model Y start at RMB 263,900, RMB 313,900 and RMB 363,900, respectively.
Expected delivery dates for all of these Tesla models remain unchanged from previous dates, with 1-4 weeks for both versions of the Model 3, 2-5 weeks for both the base Model Y as well as the Model Y Long Range, and 1-4 weeks for the Model Y Performance.
Last month, Tesla lowered the prices of the Model 3 as well as the Model Y in several markets around the world, raising concerns about whether it would lower prices in the Chinese mainland.
On April 15, Grace Tao, Tesla's vice president of external affairs, shared several charts on Weibo showing that all versions of the Model 3 and Model Y available in the Chinese mainland are priced lower than in all other markets.
Tao shared the charts without comment, although the move appears to suggest that Tesla won't be dropping prices in China in the near term.
Tesla's move today could help dispel the wait-and-see mood of some potential consumers, which could benefit sales in the near term.
The electric vehicle maker delivered 76,663 vehicles in China in March, and its Shanghai plant exported 12,206 units, according to the China Passenger Car Association (CPCA).
Retail sales of the Model 3 in China in March were 21,726 units and 54,937 units of the Model Y.
($1 = RMB 6.9121)
Tesla prices: Here's how Model 3 and Model Y compare in China vs other markets
Tesla China price changes
| Date | Model | Prev Price | Change (RMB) | % | Latest Price |
|---|---|---|---|---|---|
| May 2, 2023 | Model 3 | 229,900 | +2,000 | 0.87% | 231,900 |
| May 2, 2023 | Model 3 Performance | 329,900 | +2,000 | 0.61% | 331,900 |
| May 2, 2023 | Model Y | 261,900 | +2,000 | 0.76% | 263,900 |
| May 2, 2023 | Model Y Long Range | 311,900 | +2,000 | 0.64% | 313,900 |
| May 2, 2023 | Model Y Performance | 361,900 | +2,000 | 0.55% | 363,900 |
| Feb 17, 2023 | Model Y Performance | 359,900 | +2,000 | 0.56% | 361,900 |
| Feb 17, 2023 | Model Y Long Range | 309,900 | +2,000 | 0.65% | 311,900 |
| Feb 10, 2023 | Model Y | 259,900 | +2,000 | 0.77% | 261,900 |
| Jan 6, 2023 | Model X Plaid | New | NA | NA | 1,039,900 |
| Jan 6, 2023 | Model X | New | NA | NA | 879,900 |
| Jan 6, 2023 | Model S Plaid | New | NA | NA | 1,009,900 |
| Jan 6, 2023 | Model S | New | NA | NA | 789,900 |
| Jan 6, 2023 | Model Y Performance | 397,900 | -38,000 | -9.55% | 359,900 |
| Jan 6, 2023 | Model Y Long Range | 357,900 | -48,000 | -13.41% | 309,900 |
| Jan 6, 2023 | Model Y | 288,900 | -29,000 | -10.04% | 259,900 |
| Jan 6, 2023 | Model 3 Performance | 349,900 | -20,000 | -5.72% | 329,900 |
| Jan 6, 2023 | Model 3 | 265,900 | -36,000 | -13.54% | 229,900 |
| Oct 24, 2022 | Model Y Performance | 417,900 | -20,000 | -4.79% | 397,900 |
| Oct 24, 2022 | Model Y Long Range | 394,900 | -37,000 | -9.37% | 357,900 |
| Oct 24, 2022 | Model Y | 316,900 | -28,000 | -8.84% | 288,900 |
| Oct 24, 2022 | Model 3 Performance | 367,900 | -18,000 | -4.89% | 349,900 |
| Oct 24, 2022 | Model 3 | 279,900 | -14,000 | -5.00% | 265,900 |
| June 17, 2022 | Model Y Long Range | 375,900 | +19,000 | 5.05% | 394,900 |
| Mar 17, 2022 | Model Y | 301,840 | +15,060 | 4.99% | 316,900 |
| Mar 15, 2022 | Model Y Performance | 397,900 | +20,000 | 5.03% | 417,900 |
| Mar 15, 2022 | Model Y Long Range | 357,900 | +18,000 | 5.03% | 375,900 |
| Mar 15, 2022 | Model 3 Performance | 349,900 | +18,000 | 5.14% | 367,900 |
| Mar 15, 2022 | Model 3 | 265,652 | +14,248 | 5.36% | 279,900 |
| Mar 10, 2022 | Model Y Performance | 387,900 | +10,000 | 2.58% | 397,900 |
| Mar 10, 2022 | Model Y Long Range | 347,900 | +10,000 | 2.87% | 357,900 |
| Mar 10, 2022 | Model 3 Performance | 339,900 | +10,000 | 2.94% | 349,900 |
| Dec 31, 2021 | Model Y | 280,752 | +21,088 | 7.51% | 301,840 |
| Dec 31, 2021 | Model 3 | 255,652 | +10,000 | 3.91% | 265,652 |
| Nov 24, 2021 | Model Y | 276,000 | +4,752 | 1.72% | 280,752 |
| Nov 24, 2021 | Model 3 | 250,900 | +4,752 | 1.89% | 255,652 |
| Nov 19, 2021 | Model 3 | 235,900 | +15,000 | 6.36% | 250,900 |
| Oct 27, 2021 | Model S Long Range | 859,990 | +30,000 | 3.49% | 889,990 |
| Oct 27, 2021 | Model X Long Range | 909,990 | +30,000 | 3.30% | 939,990 |
| Sept 11, 2021 | Model Y Performance | 377,900 | +10,000 | 2.65% | 387,900 |
| Aug 4, 2021 | Model S Long Range | 829,990 | +30,000 | 3.61% | 859,990 |
| Aug 4, 2021 | Model X Long Range | 879,990 | +30,000 | 3.41% | 909,990 |
| Jul 30, 2021 | Model 3 | 250,900 | -15,000 | -5.98% | 235,900 |
| Jul 16, 2021 | Model S Long Range | 799,990 | +30,000 | 3.75% | 829,990 |
| Jul 16, 2021 | Model X Long Range | 849,990 | +30,000 | 3.53% | 879,990 |
| Jul 8, 2021 | Model Y | NA | New | NA | 276,000 |
| May 8, 2021 | Model 3 | 249,900 | +1,000 | 0.40% | 250,900 |
| Mar 24, 2021 | Model Y Long Range | 339,900 | +8,000 | 2.35% | 347,900 |
| Mar 24, 2021 | Model Y Performance | 369,900 | +8,000 | 2.16% | 377,900 |
| Jan 1, 2021 | Model Y Long Range | New | NA | NA | 339,900 |
| Jan 1, 2021 | Model Y Performance | New | NA | NA | 369,900 |
| Jan 1, 2021 | Model 3 Performance | New | NA | NA | 339,900 |
| Oct 1, 2020 | Model 3 | 271,600 | -21,700 | -7.99% | 249,900 |
| Oct 1, 2020 | Model 3 Long Range | 344,050 | -34,150 | -9.93% | 309,900 |
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The small price increases for the Tesla Model Y mean that the model is unlikely to revert to price cuts in the near future, and is expected to dampen the wait-and-see attitude of some potential consumers.
The wait time for the model remains the same as before at 2-5 weeks, and pricing and specifications for the rest of the Model Y variants and Model 3 in China remain unchanged.
Tesla plans to produce an average of nearly 20,000 vehicles a week at its Shanghai plant in February and March, with monthly production roughly reaching September levels, according to Reuters.
The move is a normal price adjustment for XPeng as its vehicle production costs have fallen, a spokesperson told CnEVPost.
Traffic and orders at Tesla stores in China's second- and third-tier cities have increased sharply after the price cut, with orders at stores in some cities up 500 percent from December, according to local media.
Tesla delivered more than 10,000 vehicles in China on the day of the price cut, with Ningbo, Zhejiang province seeing more than 200 Tesla vehicles delivered each day over the weekend just past, media report said.
By the close of trading, XPeng was down 6.82 percent in Hong Kong, Li Auto was down 6.55 percent and NIO was down 4.03 percent.
A Tesla executive says the price cut is due to the company's good cost control and a government call, but apparently, the more important reason is weak demand.