Smart and Sustainable Electric Mobility
Li Auto's management was expecting 70,000 to 80,000 units of the Li Mega for the full year prior to its launch, and is now discussing whether to lower that to 50,000 to 60,000 units, according to local media.
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Between March 16 and April 15, Li Mega owners who use Li Auto's supercharging stations to charge their vehicles will be rewarded with credits equal to the amount they pay per charge.
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Li Auto has restructured the naming of its L-series models and will launch new versions of the Li L7 and Li L8 in May, both with RMB 18,000 lower prices.
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BYD's EV insurance registrations in China last week were 49,100, Aito was 8,500 and Zeekr was 1,900.
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Li Auto raised target number of supercharging stations from 2,000 to 2,700 by the end of this year and offers a five-year, worry-free car ownership benefit for the Li Mega to increase the model's appeal.
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Li Auto CEO said the company will fight back against organized crimes, as Li Mega's design has been hit with an avalanche of negative comments over the past few days.
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The Li Mega has a strange futuristic presence. It’s a head-turner. Questions remain if the high price will turn consumers away in the long run.
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Over the next few years, Li Auto will invest more than RMB 6 billion in building supercharging stations, it said.
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Li Auto is expected to start delivering the Li M6 BEV in March 2025, with a delivery target of 200,000 units in the first year of launch, according to local media.
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Denza said the 2024 D9 received 11,287 firm orders in the first 12 hours after its launch. Li Auto, on the other hand, has not announced orders for the Li Mega, and its shares have been down about 18 percent since the MPV's launch.
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