Li Auto joins the new wave of price war in China to maintain the good sales volume.
The post Li Auto slashed prices by 4,200 USD to intensify competition in China appeared first on CarNewsChina.com.
Li Auto joins the new wave of price war in China to maintain the good sales volume.
The post Li Auto slashed prices by 4,200 USD to intensify competition in China appeared first on CarNewsChina.com.
Li Auto incorrectly treated a period of commercial validation as a period of rapid growth with the Li Mega, and this strategic miscalculation was the essential reason for the model's issues, its CEO said.
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Li Auto's management was expecting 70,000 to 80,000 units of the Li Mega for the full year prior to its launch, and is now discussing whether to lower that to 50,000 to 60,000 units, according to local media.
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Between March 16 and April 15, Li Mega owners who use Li Auto's supercharging stations to charge their vehicles will be rewarded with credits equal to the amount they pay per charge.
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Li Auto raised target number of supercharging stations from 2,000 to 2,700 by the end of this year and offers a five-year, worry-free car ownership benefit for the Li Mega to increase the model's appeal.
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Li Auto CEO said the company will fight back against organized crimes, as Li Mega's design has been hit with an avalanche of negative comments over the past few days.
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The Li Mega has a strange futuristic presence. It’s a head-turner. Questions remain if the high price will turn consumers away in the long run.
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Denza said the 2024 D9 received 11,287 firm orders in the first 12 hours after its launch. Li Auto, on the other hand, has not announced orders for the Li Mega, and its shares have been down about 18 percent since the MPV's launch.
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The Li Mega has received a lot of attention and popularity since its launch, Li Auto said, without disclosing the number of orders.
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Li Auto reiterated the company's confidence that the Li Mega will be the top seller in the car market with a price tag of more than RMB 500,000 yuan.
The post Li Auto officially enters BEV segment with Li Mega launch; rolls out updated L-series models appeared first on CnEVPost.
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