Category: eMobility

Do We Have The Mechanics Needed For The Electric Boat Revolution?

Electric cars have grown by leaps and bounds in the past decade, and a large network of mechanics who can service those electric cars has grown up around this new electric car market. We often write about other, much more nascent electric vehicle markets — electric airplanes, electric vertical takeoff and landing aircraft, and electric […]

Super Bowl Ads For EVs

This year's Super Bowl commercials helped automakers to move their existing customer base toward new and important brand connections with EVs. Jeep, GM, and Stellantis used the fascination with Super Bowl commercials to reimagine their brands and reinvigorate their consumer base.