Category: Product Launch

NIO has produced a batch of the new ES6 and deliveries will begin on May 25. Deliveries of customized vehicles will begin in mid-June.

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NIO (NYSE: NIO) today officially launched the new ES6 in China, potentially lifting a key factor that has held back its sales over the past few months.

The electric vehicle maker is allowing consumers to lock in orders for the new ES6 starting today, and those interested can make appointments to test drive the model today, with first deliveries set to begin tomorrow.

Like NIO's other models based on the latest NT 2.0 platform, the new ES6 features strong power and assisted driving hardware. As NIO's least expensive SUV, the new ES6 has competitive pricing.

Including the battery, the new ES6 with a 75-kWh standard range battery pack starts at RMB 368,000 ($52,220), and for the 100-kWh version, it starts at RMB 426,000.

If consumers choose to purchase the car using NIO's BaaS (battery as a service) program, then the new ES6 starts at RMB 298,000, with a monthly rental fee of RMB 980 for the 75-kWh pack and RMB 1,680 for the 100-kWh.

Notably, that price is at the low end of the price range in a questionnaire NIO sent to some NIO App users on May 11 to solicit pricing opinions for the new ES6.

Its previous action was more like an intentional expectation management move so that potential consumers would not be disappointed with the final pricing.

Many other local automakers have similar strategies, such as BYD (OTCMKTS: BYDDY), which typically announces pre-sale prices for new models and then announces lower final prices.

The new ES6 is also less expensive than the first generation of the model based on the NT 1.0 platform, which was previously offered in three versions with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

NIO has begun production of the new ES6 based on the designer's recommended configuration combinations, and deliveries will begin on May 25 for consumers who purchase these vehicles, a post on the NIO App today said.

Consumers who wish to customize the vehicles can lock in their orders in the NIO App, and deliveries for these vehicles will begin in mid-June.

The new ES6 can accelerate from 0 to 100 km/h in 4.5 seconds under half-load conditions, with a distance of 34.5 meters from 100 km/h to the brake.

The new ES6 has a range of 490 km with the 75-kWh standard range battery pack and 625 km with the 100-kWh pack.

NIO's 150-kWh semi-solid-state battery pack, which will be put into use in July, will give the new ES6 a range of 930 km, according to William Li, the company's founder, chairman and CEO.

NIO is scaling back the benefits it offers consumers, announcing on April 10 that from June 1, consumers who purchase the NIO ET7, EC7, ES7 and ET5 will no longer continue to receive free home chargers, and the free battery swap benefit will be adjusted to four per month.

NIO has been providing consumers with free home chargers and four free battery swaps per month for the past several years. If consumers choose to forgo the free home charger, they will receive 6 free battery swaps per month under its current policy.

For the new ES6 and the new ES8, these benefit changes will begin on August 1.

For NIO, the new ES6 is crucial, as it is the least expensive of NIO's SUVs and has been its main seller for the past several years.

NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.

In 2019, NIO delivered 20,565 vehicles, including 9,132 ES8s and 11,433 ES6s, with the ES6 contributing 55.59 percent, according to data monitored by CnEVPost.

In 2020, the company delivered 43,728 vehicles, including 10,861 ES8s, 27,945 ES6s and 4,922 EC6s, with a 63.9 percent contribution from the ES6.

In 2021, NIO delivered 91,429 vehicles, including 20,050 ES8s, 41,474 ES6s and 29,905 EC6s, with a 45.36 percent contribution from the ES6.

Available data for 2022 show that from January to August, 32,877 units of ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during this period.

Potential consumers' wait for the new ES6 over the past few months may have been a critical factor in dampening NIO's sales, causing its April deliveries to fall to 6,658 units.

In the first three weeks of the month, NIO vehicles registered just 3,700 insurance units in China, data monitored by CnEVPost shows.

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New NIO ES6 launch: Live updates

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NIO is holding a launch event for the new ES6 in China, and this article is a live update from CnEVPost based on a live video stream.

NIO (NYSE: NIO) is holding a launch event for the new ES6 in China, and the following is a live update from CnEVPost based on a live video stream.

This post will be continuously updated until the end of the launch, with the latest content at the top.

NIO will open the City NAD function in a small scope in Shanghai in the near future.

The new ES6 comes standard with 23 safety and driver assistance features.

The new ES6 has a range of 490 km with the 75-kWh standard range battery pack and 625 km with a 100-kWh pack.

The new NIO ES6 can get a range of 930 km when equipped with the 150-kWh battery pack.

NIO's 150-kWh semi-solid-state battery pack will be available for use in July.

NIO develops these parts in-house because it can respond to user feedback more quickly.

The new ES6 is equipped with NIO's intelligent chassis controller, third generation continuous damping control system.

All of NIO's cars are built to the highest safety standards, said Li.

The new ES6 can accelerate from 0 to 100 km/h in 4.5 seconds under half-load conditions.

The new NIO ES6 is equipped with NIO's in-house developed high-performance 4-piston calipers, allowing the vehicle to brake from 100 km/h to stop in as short a distance as 34.5 meters.

The NIO ES6 will be known as the EL6 in Europe (because of the lawsuit by Audu).

The new NIO ES6 will be available in 10 exterior colors.

NIO invited several users to jointly present the new ES6 at the launch event, including an architect and an automotive media reporter, the first time it has done so for a new car launch.

William Li, Founder, Chairman and CEO of NIO, began his presentation.

NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign

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NIO will officially launch the new ES6 and announce the price on May 24, with deliveries expected to begin within days of the launch, according to local media.  |  NIO US | NIO HK | NIO SG

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NIO (NYSE: NIO) unveiled the new ES6 on the first day of the Shanghai auto show on April 18, but did not announce an official launch date or price. Now, a new report provides additional information.

The new ES6 will be officially launched on May 24, and its price information will be announced at that time, local auto industry media D1EV reported on Thursday after visiting several NIO stores in Beijing.

The model's show cars will be available at NIO stores from the day of launch, and consumers who have recently reserved the car will be invited to test drive it in batches, according to the report.

Compared to the old ES6, the new model will keep only in the Sport version, with the previously available higher-priced Performance and Signature versions optimized to become the new ES7 model currently on sale, the report said.

Deliveries of the new ES6 will begin at the end of May, the report said, citing salespeople at NIO stores.

William Li, founder, chairman and CEO of NIO, unveiled the 2023 ET7 sedan and gave the debut of the new ES6 SUV based on the NT 2.0 platform at a brief launch event on the first day of the Shanghai auto show on April 18.

Li did not announce the SUV's exact specifications or pricing at the time, saying only that the model's official launch would be in late May.

Nevertheless, NIO has already started allowing consumers to reserve the model with a RMB 5,000 deposit.

In an interview with local media at the time, Li said that the delivery schedule for the new ES6 would be different from NIO's previous models and that deliveries would begin soon after the launch.

Pricing information for the new ES6 has not been released, and Li said in that interview that NIO would not engage in a price war, so the model's price would not be set particularly low.

For reference, the old ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000 ($55,840), 426,000 and 496,000 respectively.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs.

From January to August 2022, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

Launched on June 15, 2022, the NIO ES7 is the company's second model based on the NT 2.0 platform and the first SUV on the second-generation platform.

The NIO ES7 is currently offered in two versions, priced at RMB 468,000 and 548,000 including the battery. If consumers choose to purchase using the battery rental service BaaS, the starting price is RMB 398,000.

NIO began deliveries of the ES7 on August 28, 2022, with a cumulative total of 15,123 units delivered by the end of January this year, according to data monitored by CnEVPost.

The NIO ES7 is similar in appearance and key specifications to the new NIO ES8, but smaller in size and less expensive. Previously, the model that sits behind the flagship ES8 in NIO's product array was the ES6.

Although NIO has not released information on the specifications of the new ES6, a regulatory filing in January has revealed the core specifications of the model.

The new NIO ES6 measures 4,854 mm in length, 1,995 mm in width and 1,703 mm in height, and has a wheelbase of 2,915 mm.

For comparison, the old ES6 is smaller, measuring 4,850 mm in length, 1,965 mm in width and 1,758/1,731 mm in height, with a wheelbase of 2,900 mm.

The new ES6 will be equipped with dual motors supplied by NIO's motor division XPT, with a maximum power of 150 kW and 210 kW respectively, the same as the ET5 sedan.

This specification is lower than the motors of the ES7, which has dual motors with a maximum power of 180 kW and 300 kW, respectively.

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NIO suffers complaints from ES7 owners who believe upcoming new ES6 hurts their interests

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