Smart and Sustainable Electric Mobility
The updated Frigate 07 SUV has a starting price of RMB 179,800, which is RMB 23,000, or 12.79 percent, lower than its predecessor's starting price of RMB 202,800.
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Customers who buy the Frigate 07 between January 1 and January 31 will get a discount of RMB 18,000, which is up to RMB 7,000 for the Seal series.
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Sales of the Frigate 07 continued to grow in the initial five months of its launch, reaching 10,003 units in April. However, the model's sales have seen significant drops in the past two months.
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Sales of BYD's main budget models fell less because they have accumulated relatively more orders, analysts said.
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With the price range overlapping significantly with BYD's flagship SUV Tang in the Dynasty series, the Frigate 07 is expected to appeal to a younger demographic with a sleeker design.
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BYD had the Frigate 07 unveiled and available for pre-sale at the end of August, with a pre-sale price range of RMB 220,000 ($31,500) - 280,000.
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