Category: Zeekr

Zeekr releases Europe strategy, 2 models to debut in Sweden and Netherlands in Q4

Zeekr's European headquarters will be in Amsterdam, Netherlands, and its first models in Europe will be the flagship Zeekr 001 shooting brake and Zeekr X urban SUV.

Zeekr releases Europe strategy, 2 models to debut in Sweden and Netherlands in Q4-CnEVPost

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Zeekr, the premium electric vehicle brand of Geely Holding Group, today officially unveiled its Europe strategy, marking an important milestone in its ambitious global growth plan.

Zeekr will offer European customers an electric vehicle experience based on a direct-to-customer business model, it announced on the first day of the Shanghai auto show.

Its first models in Europe are the flagship Zeekr 001 shooting brake, which has a range of about 600 kilometers, and the Zeekr X urban SUV, which was launched in China on April 12.

They will begin arriving in Sweden and the Netherlands in the fourth quarter, with other countries to follow quickly, Zeekr said.

"It’s been just two years since we revealed our first state-of-the-art electric vehicle -- the ZEEKR 001. The response from customers to our brand has been incredible with over 93,000 units sold already," said Andy An, Zeekr's global CEO.

Zeekr was valued at $13 billion following its last $750 million Series A funding round, and launching the brand in Europe is a key step in its global strategy, An said.

Zeekr 001 and Zeekr X were developed at Zeekr's global design and R&D center in Gothenburg, Sweden.

Zeekr's European team of more than 1,500 engineers and designers is already in place and has produced several models for the Geely Group. Their long-standing experience is a core strength of Zeekr's successful entry into Europe, the company said.

Zeekr's European headquarters will be in Amsterdam, Netherlands, and will have a leadership team that has held senior positions at other premium and luxury automakers.

Zeekr Europe's CEO is Spiros Fotinos, whose LinkedIn page shows he has worked for Toyota, Lexus and joined Zeekr in September 2022.

European consumers are increasingly ready to move to EVs and are more open than ever to new technology brands, especially those that focus on electric vehicles, Fotinos said.

Zeekr was officially launched as an independent company in 2021, with its first model, the Zeekr 001, launched on April 15, 2021, and deliveries beginning in October 2021.

On November 1, 2022, Zeekr's second model, the Zeekr 009 MPV, was launched, and its deliveries began on January 15.

On April 12, Zeekr launched its third model, the Zeekr X, which it hopes will become the benchmark for luxury compact cars.

Zeekr delivered 6,663 vehicles in March, up 271.20 percent from 1,795 in the same month last year and up 22.14 percent from 5,455 in February, according to data it released on April 1.

By the end of March, Zeekr's cumulative deliveries since its inception stood at 93,182.

Zeekr launches Zeekr X SUV to gain further share from market dominated by German luxury automakers

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Zeekr begins delivery of Zeekr 009 MPV powered by CATL Qilin Battery

The Zeekr 009 ME version features a battery pack with a capacity of 140 kWh and offers a CLTC range of 822 km.

(Image credit: Zeekr)

Zeekr, Geely's premium electric vehicle brand, has begun deliveries of the Zeekr 009 MPV with Qilin Battery, the first time this ultra-long range battery pack has been available to the general public.

Deliveries of the ME version of the Zeekr 009 MPV have officially begun, marking the global debut of the Qilin Battery in a production vehicle, Zeekr announced yesterday on its mobile app.

The Zeekr 009 ME version is powered by a battery pack with a capacity of 140 kWh that provides a CLTC range of 822 km, the highest of any pure electric MPV, Zeekr said.

CATL officially launched the Qilin Battery, or CTP (cell to pack) 3.0 battery, on June 23 last year, claiming to bring a new level of battery system integration to a new level.

The Qilin Battery allows volume utilization to exceed 72 percent and energy density to reach 255Wh/kg, supporting a vehicle range of 1,000 kilometers, the company said at the time.

On August 27 last year, Zeekr and CATL announced that the Zeekr 009 would be the world's first vehicle to carry the Qilin Battery, while the Zeekr 001 would use an ultra-long-range version of the Qilin Battery and would be the world's first production vehicle to carry the 1,000-kilometer range Qilin Battery.

On November 1 last year, Zeekr launched the Zeekr 009, which is available in two versions, WE and ME, with starting prices of RMB 499,000 ($72,560) and RMB 588,000 respectively.

The WE version is equipped with a ternary lithium battery pack with a capacity of 116 kWh and a CLTC range of 702 km. Deliveries of this version of the Zeekr 009 began on January 15.

The Zeekr 009 comes standard with a dual-motor drive system, both with 400 kW of peak motor power and 686 Nm of peak torque, and can accelerate from 0 to 100 km/h in 4.5 seconds.

Zeekr delivered 6,663 vehicles in March, up 271.20 percent from 1,795 in the same month last year and up 22.14 percent from 5,455 in February, according to figures it announced on April 1.

($1 = RMB 6.8769)

Zeekr launches Zeekr X SUV to gain further share from market dominated by German luxury automakers

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Zeekr launches Zeekr X SUV to gain further share from market dominated by German luxury automakers

CEO believes that despite having a presence in the compact car market, German luxury brands are not offering any truly competitive luxury products.

(Image credit: CnEVPost)

German luxury automakers are seeing a loss of share in the premium market in China as they are slow to make the transition to electrification. Now, with the launch of a new electric SUV with strong performance and competitive pricing, this process could be further accelerated.

Zeekr, Geely Holding Group's premium electric vehicle (EV) brand, officially launched its third model, the Zeekr X, at an event in the southwestern Chinese city of Chengdu on Wednesday.

The model is based on Geely's Sustainable Electric Architecture (SEA) and is positioned as an urban sport utility vehicle suitable for adults, children and any accompanying pets, Zeekr said.

(Image credit: CnEVPost)

With a length, width and height of 4,450mm, 1,836mm and 1,572mm respectively, and a wheelbase of 2,750mm, the Zeekr X is a typical compact SUV.

Zeekr hopes to disrupt the compact luxury car market, which is dominated by Mercedes-Benz, BMW and Audi, with the SUV. Andy An, its CEO, said at the launch that the market currently has only luxury brands but no real luxury products.

With the launch of the Zeekr X, compact size no longer means sacrificing space, performance or features, An said.

Zeekr has packed the Zeekr X with a host of features that feel fresh, including facial recognition unlocking, a moveable center screen, electric folding rear seats, and an in-car refrigerator that can provide temperatures as low as -15 degrees Celsius.

(Image credit: Zeekr)

In terms of performance, the dual-motor version of the Zeekr X boasts a combined maximum power of 315 kW and maximum torque of 543 Nm, and can sprint from 0 to 100 km/h in 3.7 seconds.

Even the single-motor version of the Zeekr X can accelerate from 0 to 100 km/h in 5.8 seconds.

This kind of powerful performance from a compact model is not often seen in the Chinese auto industry, and such markets are usually considered niche markets.

However, An said in a media group interview after the launch that the compact market lacks true luxury products and that this needs to be fundamentally changed.

(Image credit: CnEVPost)

An does not believe it is reasonable to judge a model's potential by the existing market landscape, because as long as a car company offers a product that meets demand, the market will get bigger, as proven by Zeekr's first model, the Zeekr 001.

The shooting brake market targeted by the Zeekr 001 was previously seen as having a very small total addressable market in China, but the model was an unexpected success and 71,941 units were delivered in 2022.

The Zeekr X is available in three versions, one starting at RMB 189,800 ($27,610) and the other two at RMB 209,800.

An told media, including CnEVPost, after the event that Zeekr will not launch models priced lower than the Zeekr X.

All three versions of the Zeekr X are powered by a ternary lithium battery pack with a capacity of 66 kWh and a CLTL range of up to 560 km.

The Zeekr X is already taking pre-orders and deliveries will start in June.

In response to a question from CnEVPost, An said the company is targeting 40,000 deliveries of the SUV this year.

In addition to being available in China, the Zeekr X will also be available in Europe. An said there is plenty of room in the global market for compact SUVs.

An mentioned that the Zeekr 001 will also be brought to Europe, without revealing more about when, but said Zeekr will officially unveil its European strategy at the Shanghai auto show in a few days.

The Zeekr 001 was launched on April 15, 2021, and deliveries began in October 2021. On November 1, 2022, Zeekr's second model, the Zeekr 009 MPV, was launched, and deliveries began on January 15.

Zeekr aims to double its sales to about 140,000 units this year. It delivered 15,234 vehicles in the first quarter of the year, and the goal means it needs to deliver an average of about 14,000 vehicles per month next.

($1 = RMB 6.8748)

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Zeekr aims for 140,000 sales in 2023, to launch 2 new models, CEO says in internal letter

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Zeekr delivers 6,663 vehicles in Mar, up 22% from Feb

In the first quarter, delivered 15,234 units, up 84.86 percent year-on-year, but down 53.08 percent from the fourth quarter.

Zeekr's deliveries continued to rebound in March, although the first-quarter figure was down significantly from the fourth quarter.

Zeekr delivered 6,663 vehicles in March, up 271.20 percent from 1,795 in the same month last year and up 22.14 percent from 5,455 in February, according to data it released today.

In the first quarter, Zeekr delivered 15,234 vehicles, up 84.86 percent from 8,241 in the same period last year, but down 53.08 percent from 32,467 in the fourth quarter.

The decline in Zeekr's deliveries in the first quarter was primarily due to a 21-day production halt at its Ningbo, Zhejiang plant around the Chinese New Year holiday. The plant resumed production on February 1. January 21 to January 27 was this year's Chinese New Year holiday.

The shutdown resulted in Zeekr delivering only 3,116 vehicles in January, a new low since April 2022.

Zeekr was officially launched as an independent company in March 2021, with its first model, the Zeekr 001, launched on April 15, 2021, and deliveries beginning in October 2021.

On November 1, 2022, Zeekr's second model, the Zeekr 009 MPV, was launched, and its deliveries began on January 15.

As of March 31, Zeekr's cumulative deliveries since inception were 93,182.

Zeekr plans to see sales double from last year to 140,000 units in 2023 and will release two new models, its CEO said in an internal letter earlier this year.

The company's next model is expected to be the Zeekr X, which already made it onto a regulatory filing list in February.

Regulatory filing: Zeekr X to be offered in 4- and 5-seat versions

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