JOSHUA TREE, Calif. – Subjectively, the 2025 Ineos Grenadier Quartermaster is a deeply lovable truck. It is dripping in character, from the bank of cockpit-style switches on the dash and ceiling console to the name itself. You know you’ve got something interesting when answering “What car is that?” stretches to 10 syllables. For those longing for an even simpler, more analog off-roader than the Wranglers, Land Cruisers and G Wagens of this world provide, it proudly flies its old-school flag packing front and rear live axles, recirculating ball steering, high and low range selected with a sturdy shifter, and multiple locking diffs. If you see some sand ahead and feel the need to turn a dial to an icon with a little cactus on it to get you through, the Quartermaster isn’t your truck.
Objectively, however, the Quartermaster probably won’t be your truck for a whole lot of other reasons. Price is the big one. It starts at $86,900, or $15,400 more than the Grenadier SUV or “Station Wagon” as Ineos calls it, inevitably to the confusion of every American. You can read more about that version in our Grenadier first drive review. The reason for the Quartermaster premium has little to do with the frame and wheelbase that’s a foot longer, nor the 61.5-inch-long bed that stretching accommodates. No, the blame goes to West Germany, Lyndon B. Johnson and chickens.
Back in the early 1960s, the Johnson administration responded to French and West German tariffs placed on a variety of American products, most notably chickens, with a 25% import tax. The United Auto Workers, meanwhile, wanted to curtail the importation of West German-made Volkswagen commercial vans and pickups, and effectively negotiated with the Johnson administration to apply the chicken tax to such commercial vehicles in exchange for not striking. The auto industry would continue to lobby for its application long after chicken tax tariffs were lifted on other products, thereby making it much harder for Japanese companies, particularly in the 1980s, to import its small trucks.
Companies have circumvented the tax in various ways over the years, but Ineos doesn’t feel the need to do so for the Quartermaster, which is built in Hambach, France, in an old Smart factory. The result is a pickup that’s not only far more expensive than its nearly identical SUV sibling, but one that can easily stretch past $100,000 with a reasonable selection of options. It doesn’t feel like it should. Admittedly, there’s no other pickup of its size and power source (gasoline versus electric) in that price range, nor does another off-roader of that price tag offer a pickup bed. Still, it’s a tough pill to swallow.
At least here in the United States. In Australia, the Quartermaster should have no problem finding homes. Its relatively narrow width and short bed, not-palatial crew cab and old-school off-road capability perfectly match the modern definition of the Aussie “Ute.” Indeed, Ineos anticipates 80% of Grenadiers sold Down Under will be either Quartermasters or the chassis cab variant we won’t get.
The American venue chosen to showcase the Quartermaster could certainly be mistaken for Australia, albeit with beige dirt instead of red, and Joshua trees in lieu of eucalyptus. We’re tackling dusty, rocky trails just outside Joshua Tree National Park, often at a decent clip that has the sturdy Grenadier proving resilient to the vicious vibrations caused by washboard surfaces and the solid thwacks of big heaves.
The recirculating ball steering rack is the Grenadier’s most controversial element, a fact telegraphed by how often the folks at Ineos seem to bring it up. There have been potential customers who said “no thanks” after giving it a try, no doubt finding the dead on-center feel, lack of self-centering and stiff turn-in disconcerting and totally different than modern rack-and-pinion systems, typically with electric power assistance. Younger drivers in particular, who may never have driven a car without EPS let alone a recirculating ball setup, should find it particularly foreign. They also may find it novel, just one of many throwback, analog sensations expected for not only the Grenadier but off-roaders in general.
I personally didn’t find it that big of deal, and it’s certainly not as agricultural as I was expecting. The biggest issue is on-center corrections at highway speeds, as well as sudden turns. There was a point while driving at a higher speed in convoy with other Quartermasters that the dust ahead cleared to reveal a sudden right-turn and a metal fence beyond. Quick decision! I yanked the wheel to the right to be met by a wall of resistance that wouldn’t be there with other steering systems. I muscled the two-spoke wheel even further and harder, while hitting the long-travel brake pedal. Fence avoided, worst case experienced.
So why bother with ye olde steering? Well, we also did some mountain goating. I’ve long been trained to not wrap my thumbs around the steering wheel spoke while off-roading, as sudden kickback can, well, break them. That’s a rack-and-pinion thing. It’s far less likely to happen with recirculating ball, and indeed, our rock-crawling stints were easy-cheese from a steering perspective.
The throttle could be difficult to modulate in such situations, however. There’s not much reaction with initial throttle tip-in and the delay in response created some anxiety that I’d over-gun it and launch the Quartermaster into a boulder. I didn’t, but finer pedal feel or a change in throttle application would be appreciated.
Perhaps this is related to the Quartermaster sharing its powertrain with cars that are almost the opposite of a body-on-frame, live axle pickup truck. The 3.0-liter turbocharged inline-six is by BMW (it even says so on the hood) and the eight-speed transmission by ZF, both of which go together in umpteen BMWs. Output stands at 281 horsepower and 331 pound-feet of torque, and although the 0-60 time is estimated to be a slow-by-modern-standards 8.8 seconds, it certainly doesn’t feel as slow as I was expecting. Out on the open road, it gets up to speed smartly with ample low-end torque. The smoothness and sound you’d expect from the Bavarian Motor Works is certainly present, too. That said, the ZF transmission is too quick to upshift while driving at speed uphill. In anattempt to compensate, I instinctively slapped the BMW-sourced transmission lever over to the left to select the Sport mode promised by the M/S marking, but discovered there is no S. Only M.
Better than nothing, I suppose, but it’s a curious bit of half-assed parts bin pilfering for a cabin that is otherwise shockingly bespoke. All the other buttons, toggles, stalks, etc. are Ineos pieces. The toggles in particular are super-cool, as it’s hard not to turn the car on (via a switchblade-style key, BTW) and immediately flick two or three unconnected auxiliary toggles in the ceiling just to feel like an astronaut. I may not be Buzz Aldrin, but I play one on the way to Lowe’s.
Speaking of such journeys, the Quartermaster bed has a payload capacity of 1,889 pounds, which is about 500 more than a Jeep Gladiator Rubicon, which is quite obviously the closest thing in concept to the Quartermaster (although the Jeep has a different frame than its own SUV sibling). The 61.5-inch-long bed is an inch longer than a Gladiator’s, as well as 6.9 inches wider at its greatest point (63.7 inches). Of course, a Gladiator does not have its spare tire taking up space in the bed, which the Ineos does. It’s cleverly sunk into an indentation on either side of the bed (you could stuff two spares back there if you’d like), but it takes up space nevertheless. The tailgate is also not damped, a common truck feature nowadays, meaning it just uncouthly slams down.
As with the regular Grenadier, there are grab handles/tie-down points above the rear doors, unique movable tie-down points on the doors, and available “safari” windows over the front seats. There are numerous customization options, including a unique contrast-painted ladder frame (there was a Quartermaster painted Britannia Blue with a Halo Red frame and Scottish White roof that was particularly cool) and numerous accessories such as an integrated front winch and removable rear winch. Should make for a fun tug of war.
The cabin forward of the front seats is common between SUV and Quartermaster, though the truck’s rear seat back is notably more upright and it sure seems like passengers will tire quickly of riding along bolt upright. Legroom is iffy, too, especially if those up front take full advantage of the admittedly appreciated vast seat travel. If they do, hope you like sitting cross-legged. Furthermore, utilizing the fold-flat rear seatback for storage requires you to first flip forward the rear seat bottom which in turn pushes the driver seat far forward. Either way, not ideal.
Other niggles include double-sealed doors that pretty much never close on the first go unless you get in the habit of slamming them. Once inside, there are Tesla-style instruments baked into the center touchscreen, with a panel in front of the driver exclusively devoted to the turn signals and various warning lights that go bonkers when you engage Off-Road mode. The touchscreen itself, which is a unique user interface that comes equipped with wireless Apple CarPlay and Android Auto, also washed out throughout the day in the intense desert sun. While its placement makes sense for a British company trying to minimize costs by not creating two different angled center stack designs for left- and right-hand drive markets, there is definitely a downside.
Ultimately, given the Quartermaster’s lofty chicken tax price tag, compromised back seat and the Gladiator’s lackluster sales compared to the Wrangler, it seems likely that the Grenadier “Station Wagon” will find a lot more takers. It has just as much charm (and better rear-end looks I might add), along with the inherent benefits and drawbacks of Ineos’ purposeful, throwback concept. Then again, if you’ve got the money, have extra room in the garage, and are already well accustomed to paying more tax than you think you should, why the heck not? The guy with the Bronco Badlands down the street will be so jealous.
Pros: Refined V6; excellent steering and handling; two cab sizes; long bed available with crew cab; small maneuverable size
Cons: Lack of powertrain options; small interior; mediocre fuel economy
The midsize pickup truck segment is seeing an influx of completely new models employing turbocharging and simplified cab configurations. By contrast, the 2024 Nissan Frontier is sticking with a decidedly old-school approach, and while it might not be the perfect truck answer for everyone, it might be for a select few. Not only is it old-school in its powertrain, cab/bed offerings and some of its features, but the truck itself is really a heavily revised version of its rather long-lived predecessor. But as we mentioned, that’s not entirely a bad thing.
In many ways, the Nissan Frontier is the driver’s choice for a midsize pickup truck (well, at least on-road). The handling is quite good for a pickup, and it’s bolstered by surprisingly good steering feel that puts some cars to shame. It’s also comfortable, and its smooth naturally aspirated, 310-horsepower V6 provides some added refinement that the turbo four-cylinder engines of competitors can’t quite match. It’s the standard engine, too, which sweetens the deal of the base models. Additionally, the Frontier offers a variety of configurations not available on several rivals, including an extended cab and the option of pairing a long bed with the crew cab. The Toyota Tacoma is the only other midsize truck to still offer those.
With that said, the Frontier doesn’t offer high-performance off-road variants like those from Toyota, Ford, Chevy and Jeep, nor does it have higher-performance engine options like Toyota and Ford. Nor is there a more luxurious variant to match the GMC Canyon Denali. The V6’s fuel economy lags behind the turbo four-cylinders, too, albeit not by a huge amount.
Whether the Frontier is right for you depends on your priorities. If you really value driving experience, small size and being able to get a specific body type, you can’t go wrong. But if you’re looking for fuel economy, off-road performance or prefer something a bit bigger, you may want to consider the competition.
The Nissan Frontier gets a couple new trim and package additions. The SL trim has been added as the range topper with most features included as standard, including heated leather seats and wheel, a 10-speaker sound system and a sunroof. There’s also the new Hardbody Edition package (pictured below) for the SV trim. This one comes with a bunch of exterior additions such as vintage graphics, a style bar and, most notably, special 17-inch alloy wheels that look just like the distinctive ones from the old Nissan Hardbody pickup truck.
What are the Frontier’s interior and in-car technology like?
This is one of the areas where the Nissan Frontier shines. It has a chunky, squared-off dashboard to match its rugged exterior, and the plastics are impressively high-quality and tight fitting. The Pro-X and Pro-4X models also offer the option of vibrant red stitching, embroidered logos and leather-wrapped steering wheel and shifter (pictured in the smaller photos above). On top of all that, all Frontiers come with highly comfortable seats that offer plenty of support. Visibility is superb, too, with tall windows and low sills.
All Frontiers also get at least an 8-inch touchscreen infotainment display, with a 9-inch unit on higher trims (pictured). They all use the same interface, which has minimal menus and large icons that make it easy to navigate, plus Apple CarPlay and Android Auto are standard. Both screens are bright, clear and responsive. We're also very pleased that climate and stereo functions are easy to use with traditional buttons and knobs. Four USB ports are standard, with two each in the front and rear cabins.
On the outside, the Frontier is the smallest truck in the midsize segment. Lengthwise, it has the shortest wheelbase and overall length (even when comparing crew cab/long bed configurations), and it's the narrowest. Its overall height is in the middle compared with other midsize trucks.
Speaking of cab and bed options, the Frontier can be had in either an extended cab (King Cab) or a full four-door crew cab. The King Cab comes only with the longer bed option (72.7 inches), but the crew cab can have either the short (59.5 inches) or long bed choices. The combination of crew cab and long bed is a feature only shared with the Toyota Tacoma. We take a deep dive into the Frontier bed in this driveway test.
Inside, the Frontier is on the smaller side of the spectrum, which is understandable considering its smaller exterior dimensions. By the numbers, it's an inch or two smaller than most, though head room and shoulder room are pretty solid. Legroom is really where things are on the tight side. The front occupants should feel fairly comfortable, but if you're on the tall side, you may find insufficient seat travel. The lack of a telescoping steering wheel is likely the bigger deal, regardless of your height. Adults can fit in the rear seats of the crew cab and be comfortable for short jaunts, but the lack of leg room will make them uncomfortable on long trips. The upright seat back doesn't help, either. Pretty much every other truck in the segment offers more generous rear accommodations. The extended King Cab, meanwhile, operates on a more even playing field with its competitors because you're just dealing with varying degrees of severely cramped. The Frontier King Cab's rear seats are only suitable for some pets or friends who are really small (or really need to get somewhere). It’s a rare thing, now, too, as only the Tacoma still offers an extended cab model, and that one doesn’t have rear seats at all.
What are the Frontier’s fuel economy and performance specs?
The Frontier offers only one powertrain: a naturally aspirated 3.8-liter V6 paired with a nine-speed automatic transmission. Output is 310 horsepower and 281 pound-feet of torque, which is strong, but isn’t quite the class-leader it once was. It’s tied in power with the high-output Colorado and Canyon, and behind the hybrid engines in the Tacoma, and the turbo V6 in the Ford Ranger Raptor. Torque now falls behind nearly every turbo engine in the segment, including some standard ones. As usual, there's a choice of rear-wheel drive or four-wheel drive, and both come standard with a limited-slip rear differential.
Unsurprisingly, the more frugal of the two options is the rear-drive Frontier. It gets 18 mpg in the city, 24 mpg highway, and 21 mpg combined. Four-wheel drive brings the numbers down to 18/23/20. The Pro-4X drops a little farther to 18/22/19. That puts it on par with some key competitors such as the Honda Ridgeline and Jeep Gladiator, but a bit behind most versions of the Ford Ranger and Chevy Colorado.
As for carrying stuff, the Frontier has towing and payload capacities at the back of the pack. Towing is the worst in segment at 6,720 pounds maximum (unless you consider the Ridgeline a competitor, in which case that’s worse). Payload is second worst at 1,610 pounds (Chevy Colorado is lower).
This is the other highlight for the Frontier. The V6 offers solid acceleration, but what's really impressive is how smooth it is. Even though it revs a bit high to deliver the power, it never sounds strained, and what sound you hear is at low volume. The nine-speed transmission is also seamless when not working hard, though it becomes a bit sluggish and with rougher shifts if you push it.
It's only slightly disappointing since the Frontier is a surprisingly good handler. The steering is an old-school hydraulic assist system that delivers the sort of feedback that's generally vanished from most modern vehicles of all segments (on the other hand, it's a lot heavier at slower speeds and can be a bit vague when driving in a straight line). It’s handy off-road, too, giving a good idea of what the surface and traction situation is under the front tires. With that said, it’s also rather heavy, so you’ll be working those arms harder than most other trucks. It’s far from a deal breaker, though. Body roll is mild and the truck feels stable, even a bit fun in corners, at least relative to other trucks. The ride is also smooth, even on rough dirt roads.
The small size of the Frontier is another big benefit everywhere, as it makes it very easy to maneuver; whether you’re getting into parking spots or sneaking between trees.
As the title says, we take a deep dive in to the Frontier interior (specifically, the PRO-4X) and the short bed included with the crew cab.
What is the 2024 Frontier’s price?
The Frontier, since it has only the V6 engine option, starts a bit higher than the competition at $31,265. That's for the base, two-wheel-drive, King Cab S model. Despite the bare-bones look and trim, it's reasonably well-equipped. It of course has the peppy engine, but it also has a limited-slip differential and modern convenience features including remote locking with push-button start, an 8-inch infotainment touchscreen with Apple CarPlay and Android Auto. The King Cab is only available on S and SV, and opting for the Crew Cab will add $1,300 for the S, $1,400 for the SV with a 5-foot bed, and $4,230 for the SV Crew Cab with 6-foot bed. Four-wheel drive adds $3,200 for the S and SV King Cab and $3,000 for the Crew Cab versions.
Two new trims and packages for the 2024 model year include the Hardbody Edition and the SL trim. The Hardbody Edition is a package that includes three-spoke wheels that are near replicas of alloys available on the Nissan Hardbody pickup of the 1980s and ‘90s. It also adds vintage-style graphics, black trim, a rear style bar, rocker rails, fender flares, a front skid plate, plus all-terrain tires. It costs an extra $3,890 when added to a four-wheel-drive Frontier SV.
As for the SL, it’s the range-topper that includes most features that are optional on other trims. Among them are LED headlights, heated leather seats and steering wheel, sunroof, 10-speaker sound system, remote start, 400-watt power outlets, spray-in bedliner, bed lighting and bed tracks.
Continuing from past years are the off-road-oriented Pro-X (RWD) and Pro-4X (4WD). They both get Bilstein shocks and matched springs, a rear anti-roll bar, 17-inch wheels, all-terrain tires, fender flares, LED fog lights, red tow hooks and embroidered seats with red stitching. They also get niceties including proximity key, dual-zone automatic climate control, a 9-inch infotainment system with navigation, power seats and leather-wrapped steering wheel and shifter. The Pro-4X also adds aluminum and steel skid plates, a locking rear differential and hill descent control
What are the Frontier’s safety ratings and driver assistance features?
The 2024 Nissan Frontier has been partially crash tested by the IIHS. It received top “Good” ratings for both the original and updated moderate overlap frontal crash tests, as well as “Acceptable” for the updated side crash test. The pedestrian crash prevention system is rated “Acceptable” as are the LED headlights, but the halogen units that are standard are rated “Poor.”
NHTSA has also tested the Frontier, and it gave the truck a four-star overall safety rating. It got four stars for frontal crash performance, five for side, and three for rollover.
Among the standard safety features are automatic headlights, forward collision warning with automatic emergency braking and pedestrian detection, and driver inattention monitor. Available as options or in other trim levels are rear automatic emergency braking, lane-departure warning, blind-spot warning, rear-cross traffic warning, adaptive cruise control, automatic high-beams, 360-degree cameras, parking sensors and traffic sign-recognition.