Category: Order Backlog

NIO’s new order intake hits year-to-date high with launch of new ES6, Morgan Stanley says

Confirmed orders for the ES6 accounted for 35-40 percent of new orders in May, meaning inflows since the model's launch in the last week of May have been quite meaningful, Morgan Stanley said.  |  US | NIO HK | NIO SG

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The new ES6 is critical for NIO (NYSE: NIO) to turn around its weak sales performance. So what has the model contributed to NIO since its launch? A new research note from Morgan Stanley provides a good reference.

NIO's overall new order intake hit a year-to-date high, boosted by the launch of the new ES6, analyst Tim Hsiao's team said in a research note sent to investors on June 5.

The team said they have been tracking some feedback from startups' major sales channels in major Chinese cities since early last year to better understand the latest market dynamics.

The team shared their key findings in their research note while noting the limitations of their sampling methodology.

Confirmed orders for the ES6 accounted for 35-40 percent of new orders in May, implying quite a meaningful inflow since the model hit the market in the last week of May, the team said.

As background, NIO officially launched the new ES6 on May 24 and delivered it to its first owners the same night, the fastest from launch to delivery in the company's history.

Including the battery, the new ES6 has a starting price of RMB 368,000 ($51,680), making it NIO's least expensive SUV.

NIO saw overall traffic at its flagship stores in Tier 1 cities increase 30-40 percent month-on-month in May and continued that momentum in early June after the company brought the new ES6 to market, Hsiao's team said, citing their latest checks.

"Overall store traffic at the stores we track is back to the level seen this February but still 20% below last September's level, when the company rolled out ET5," the team said.

NIO stores' retail conversion rate -- the ratio of orders to traffic -- remained largely steady at 5 percent in May, the team said, adding that consumers need more time to get a closer and deeper look at the new model and they expect conversion rates to climb gradually with broader test drives.

Hsiao's team believes the starting price for the new ES6 looks a bit conservative, but their checks last week at major NIO flagship stores in Tier 1 cities suggest that order momentum has been picking up.

"Certain stores we talked to further suggest that NIO's orders as a whole exceeded 9k units in May. Within this, ES6 basically dominated order inflow after taking confirmed orders from last week of May," the team said.

On a full-month basis, the new ES6 accounted for more than 35 percent of total orders, which suggests a quite meaningful turnaround at the end of the month, the team said.

Orders for NIO look a bit overly concentrated at the moment, Hsiao's team said, adding that some salespeople they interviewed suspended order intake for the ES8 and EC6 during the model changeover.

NIO's sedan models, such as the ET7, saw orders drop by about 20 percent in May from a year earlier, according to the team.

"ET5 and the all-new ES6 contribute about 80% of new orders, implying likely greater volatility if other high-margin models fail to catch up," the team said.

Notably, NIO is still in the process of getting the new ES6 capacity to climb, and the model contributed very little to deliveries last month.

The EV maker delivered 6,155 vehicles in May, down 7.55 percent from April and down 12.37 percent year-on-year, according to data released June 1.

The deliveries included 2,396 SUVs and 3,759 sedans, NIO said.

NIO will complete the capacity ramp for the new ES6 in June to deliver vehicles as soon as possible, Jim Wei, the company's senior vice president of customer operations, said in a June 1 announcement of May delivery figures on the NIO App.

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BYD 2023 Han DM series sedan gets 13,695 orders in 72 hours of launch

On May 18, launched the facelifts of the plug-in hybrid versions of its flagship Han sedan at reduced prices compared to the 2022 variants.  |  BYDDY.US | BYD HK

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BYD (OTCMKTS: BYDDY) has updated the order data for the 2023 Han DM series to show that the sedan's facelifts have received a good reception after launch.

Orders for the 2023 Han DM-i and Han DM-p models reached 13,695 units 72 hours after launch, BYD announced Sunday on Weibo.

On May 18, BYD officially made the facelifts of its flagship sedan BYD Han's plug-in hybrid versions, the Han DM-i Champion Edition and Han DM-p Warrior Edition, available in China.

The 2023 Han DM-i is available in six versions with starting prices of RMB 189,800 ($27,033), RMB 199,800, RMB 209,800, RMB 219,800, RMB 239,800 and RMB 249,800 respectively.

The 2023 Han DM-p is available in only one version, starting at RMB 289,800.

This means that the starting price of the 2023 Han DM-i is reduced by RMB 28,000 and the Han DM-p is reduced by RMB 32,000 compared to the 2022 model.

Of the 13,695 units ordered, the average sales price is more than RMB 241,000, BYD said Sunday.

Consumers who chose the 200 km battery range version accounted for 37.8 percent of consumers, and the percentage of female consumers was 37.2 percent BYD said.

On May 19, the second day of the 2023 Han's launch, BYD said the model received 8,051 orders on launch day.

Many BYD models are offered in both pure electric and plug-in hybrid versions, with the latter likely to include a DM-i version that focuses more on fuel economy, and a DM-p version that focuses more on performance.

On March 16, BYD made the 2023 Han EV available for a starting price of RMB 209,800, down from RMB 219,800 for the model's 2022 version.

The BYD Han has a length, width and height of 4,975 mm, 1,910 mm and 1,495 mm, respectively, and a wheelbase of 2,920 mm.

The entry version of the Han DM-i can accelerate from 0 to 100 km/h in 7.9 seconds and the Han DM-p in 3.7 seconds.

The Han DM-i has two options for pure electric range, with NEDC ranges of 121 km and 200 km. The model has a combined range of 1,260 km on full fuel and full charge.

The BYD Han family sold 14,329 units in April, up 6.77 percent year-on-year and up 5.75 percent from March.

BYD aims to sell at least 3 million vehicles this year and strives to reach 3.6 million, the company's chairman and president Wang Chuanfu said at an investor conference on March 29.

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BYD launches facelifts of Han sedan's hybrid variants with lower prices

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BYD says 2023 Han DM series gets 8,051 orders on day of launch

Of the 8,051 orders received on launch day, the average price exceeded RMB 240,000, with 35.9 percent of consumers ordering the model with a range of 200 km, said.

(Image credit: BYD)

Facelifts of the hybrid variants of BYD's flagship sedan Han garnered thousands of orders on launch day, underscoring that its strategy of making prices lower by releasing revamped versions of current models is working.

The 2023 Han DM-i and Han DM-p garnered 8,051 orders on launch day, the Chinese new energy vehicle (NEV) giant announced today.

Both models were officially launched in China yesterday afternoon, with the 2023 Han DM-i offered in six versions starting at RMB 189,800 ($27,000), RMB 199,800, RMB 209,800, RMB 219,800, RMB 239,800 and RMB 249,800, and the 2023 Han DM-p offered in just one version with a starting price of RMB 289,800.

Compared to the previous starting prices of these two models, the Han DM-i is RMB 28,000 lower and the Han DM-p is RMB 32,000 lower.

The 2023 Han DM-i is available in four versions with an NEDC pure electric range of 121 km and two other versions with 200 km. The new Han DM-p has an NEDC pure electric range of 200 km.

Of the 8,051 orders received on launch day, the average price exceeded RMB 240,000, with 35.9 percent of consumers ordering the model with a 200-km range, BYD said today.

The massive price war that erupted in China's auto industry in March is seen as having largely subsided, though BYD's strategy of making prices even lower by releasing new models is making things interesting.

Many BYD models are offered in both pure electric and plug-in hybrid versions, with the latter may also include a DM-i version that focuses more on fuel economy and a DM-p version that focuses more on performance.

On March 16, BYD made the 2023 Han EV available for a starting price of RMB 209,800, down from RMB 219,800 for the model's 2022 version.

On May 10, BYD made a revamped version of its all-electric Seal sedan available, with a starting price of RMB 23,000 lower than the previously available model.

BYD aims to sell at least 3 million vehicles this year and strives to reach 3.6 million, the company's chairman and president Wang Chuanfu said at a March 29 investor conference.

The company sold 210,295 NEVs in April, up 98.31 percent from 106,042 a year earlier and up 1.55 percent from 207,080 in March, data released earlier this month showed.

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BYD launches facelifts of Han sedan's hybrid variants with lower prices

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BYD says Qin Plus DM-i 2023 gets 15,000 orders 3 days after launch

With a starting price range of RMB 99,800 ($14,650) to RMB 145,800, the Qin Plus DM-i 2023 is the first time BYD has made a model with its DM-i powertrain starting at less than RMB 100,000.

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