Category: Nio

NIO begins ET5 deliveries in Europe

ET7 deliveries in Europe began last October, and EL7 deliveries there began at the end of January.  |  NIO US | NIO HK | NIO SG

(Image credit: NIO App)

NIO (NYSE: NIO) began ET5 deliveries in Europe on March 31, the day before it opened its second NIO House in Germany.

The company saw the first deliveries of the electric sedan in Germany, Sweden and the Netherlands, according to the information posted on the Chinese and European versions of the NIO App.

NIO co-founder and president Qin Lihong was in Germany to witness the first ET5 deliveries there.

No information has been released about ET5 delivery figures in Europe. The company is expected to announce its deliveries of all vehicles in March later today.

NIO launched the ET7, ET5 and the EL7, known in China as the ES7, in Europe last October. ET7 deliveries began in Europe last October, and EL7 deliveries began at the end of January.

NIO initially only allowed European consumers to lease vehicles through NIO Subscription, with purchase options available starting in late November.

These products are made available for order gradually in Norway, Germany, the Netherlands, Denmark and Sweden through the NIO Subscription, lease program and direct sales to customers, NIO said on November 1 last year while announcing delivery figures for October.

The announced delivery volume represents vehicle deliveries through direct sales to users as well as to the leasing program partner in Europe in accordance with the revenue recognition policy of the company's vehicle sales, NIO said at the time.

The vehicles under NIO Subscription in Europe are recognized as assets on the company's balance sheet, but are not counted in the announced deliveries, according to the company.

The day before deliveries of ET5s began in Europe, NIO opened a new NIO House in Frankfurt, its second in Germany.

NIO opens new NIO House in Frankfurt, its 2nd in Germany

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NIO aims for swap stations to serve partly as showrooms in underdeveloped cities

Up to 70 percent of 's owners are in China's tier 1 and tier 2 cities, and the company wants to leverage battery swap stations to reach out to less-developed tier 3 and tier 4 cities.

(Image credit: CnEVPost)

NIO (NYSE: NIO) announced aggressive new battery swap station construction plans late last month. Now, one of the company's co-founders has revealed more about the thinking behind it.

Up to 70 percent of NIO owners are in China's first- and second-tier cities, and for the less-developed third- and fourth-tier cities, the company wants to reach out with battery swap stations rather than showrooms that include NIO Houses and NIO Spaces, said its co-founder and president Qin Lihong.

Qin mentioned these in an interview with local media 36kr, saying, NIO had opened stores in third and fourth-tier cities, but found the results to be mediocre, according to the text of the interview released today.

That's because even if NIO opened stores in those cities, it still took some time for the people there to accept new things, so the company has now adjusted its strategy, Qin said.

Battery swap stations in tier 3 and tier 4 cities can replace stores, Qin said, adding that there is some market space in those cities, but the traffic is not steady, so stores are not needed.

But with battery swap stations, people will be able to see these facilities every day, he said.

In addition, some cities may not contribute many sales, but are travel destinations for residents of big cities, such as Chongming in Shanghai, he said.

NIO's plan, announced at NIO Day late last year, was to add 400 battery swap stations in 2023.

On February 21, that plan was revised upward to 1,000, and NIO founder, chairman and CEO William Li said at the time that the company would also increase its efforts to build the facility in third- and fourth-tier cities and counties that have certain user base and do not yet have battery swap stations.

At an internal NIO meeting late last year, several executives were asked to vote on the business that would best drive sales in 2023, and battery swap stations received the most support, according to the 36kr report today.

The addition of 1,000 battery swap stations this year represents more of a commitment for NIO, meaning the company will build as many of the facilities as it can, according to Qin.

In the interview, Qin also refuted claims that NIO doesn't care about costs, saying the company is very clear about its numbers.

In addition to the normal advertising, public relations and maintenance costs, there are several special metrics in NIO's marketing costs, including the average cost of user development and the average cost of user service, he said.

NIO's average development cost per user is the cost of everything about selling cars, which the company aims to optimize year by year. But such costs do not have a particularly large scale effect, such as advertising costs, which are not cheaper the higher the investment, he said.

NIO's average cost of user service, including car repair, maintenance, charging, battery swap, they are decreasing year by year, Qin said.

Qin did not disclose specific numbers but said NIO's average cost of user service this year could be a quarter of what it was in 2018.

NIO CFO says confident of meeting this year's sales target

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The common feature of NIO, Li Auto, XPeng’s mobile apps? Pretty girls!

and 's mobile apps have been featuring pretty girls significantly more often lately, while is running a campaign to encourage users to share such content on its app.

Whenever we open the NIO (NYSE: NIO) mobile app to see what's going on at the company, there are always posts with lots of pictures of pretty girls on the front page.

This practice has been seen occasionally before, but has become more frequent this year with the large deliveries of the ET5 sedan.

We found a similar practice after taking a deeper look at the mobile apps of Li Auto (NASDAQ: LI) and XPeng (NYSE: XPEV), with the latter launching a campaign to encourage ladies to make similar posts.

The NIO App is a great source for monitoring information about NIO and a great way for many people to learn about the company's developments and vehicle models.

The app has probably the largest number of users of any Chinese carmaker, and may even surpass many popular apps from local tech giants.

As of December 12, 2022, the NIO App had accumulated more than 5 million registered users, Qin Lihong, the company's co-founder and president, said in a media communication late last year.

Qin said at the time that NIO App had more than 380,000 daily active users and could reach more than 400,000 at its peak.

"Now many people treat NIO App as a vertical media, and a popular one. Not only the content shared by NIO users, but I believe you can also get a lot of industry information, including the latest news, from our app," Qin said.

Before this year, pretty girls didn't appear in the NIO App very often, perhaps because the company had previously been delivering models with high prices and targeted mainly a relatively affluent demographic.

With the mass delivery of the ET5, which targets a younger demographic, pretty girls are appearing significantly more often in the NIO App.

In January-February, NIO delivered 20,663 vehicles, of which the ET5 contributed 12,266, or 59 percent, according to data monitored by CnEVPost.

More than half of NIO owners are ladies, and 83.9 percent have a bachelor's degree, according to a report released last month by local market research firm Sino Monitor.

The Li Auto App shows a similar picture, especially as deliveries of the new SUV Li L7 begin.

Li Auto targets family users, and the Li L9 and Li L8 are both six-seat models. The large space and well-considered details make them a must-consider option for many families with children when purchasing a car.

Before this year, the Li Auto App showcased posts shared from users that essentially described how the vehicles had worked for their families.

But as deliveries of the company's first five-seat SUV, the Li L7, begin this month, there are more posts with photos of pretty girls, although the company is still emphasizing that the SUV is still aimed at families.

There are relatively fewer posts with photos of pretty girls in XPeng's mobile app, but that doesn't mean the company doesn't want to recommend such content.

Earlier this month, the company posted a thread on the XPeng App calling on female car owners to share their experiences with their cars, and prizes will be awarded for the best content.

The campaign runs from March 2 to March 31, and XPeng will announce which ones have won rewards on April 5.

Understandably, NIO, Li Auto and XPeng are doing this. After all, articles with pictures of pretty girls are more likely to attract readers to click on them, thus increasing people's understanding of their products.

NIO and Li Auto have done better in this regard, in large part perhaps because their helmsmen were previously the founders of two of China's largest automotive media outlets.

Li Xiang, the founder, chairman and CEO of Li Auto, is the founder of Auto Home, and William Li, the founder, chairman and CEO of NIO, is the founder of Yiche. The websites of these two auto media outlets attract tens of millions of users every day, and posts with pictures of pretty girls are common.

Here are screenshots of some of the content recommended on the NIO App homepage.

Here are screenshots of some of the content recommended on the Li Auto App homepage.

Below are screenshots of some of the content from the XPeng App.

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NIO opens new NIO House in Frankfurt, its 2nd in Germany

co-founder and president Qin Lihong was on-site for the opening of that NIO House.

NIO (NYSE: NIO) today opened its second NIO House in Germany, as it steadily moves forward with its efforts to tap the European market.

The new NIO House is centrally located in Frankfurt's Groβe Eschenheimer StraBe, between the traditional old town and the city's business district, according to information shared by the European version of the NIO App.

Opposite this NIO House is the Eschenheimer Tor square with the Eschenheimer Tower, a Frankfurt landmark.

The showroom offers relaxation, culture, enjoyment, knowledge and business functions under one roof of more than 1,600 square meters.

Users can see current NIO models in the gallery, experience living room concerts with musicians from all over Germany, or participate in forums.

NIO co-founder and president Qin Lihong was present for the opening of the NIO House, according to information shared by the company's source.

The NIO House is open from Monday to Saturday from 10:00 to 19:00.

NIO Houses is the flagship showroom of NIO, and the company's showrooms in China also include the smaller NIO Spaces.

NIO House is much more than just a space to display and sell vehicles, it is a space for NIO to provide owners with a quality lifestyle.

On October 1, 2021, NIO opened its first NIO House in Norway, its first such facility in Europe.

On December 16, 2022, the company opens its first NIO House in Germany, located on Kurfurstendamm in Berlin.

Immediately following the opening of NIO's NIO House in Frankfurt, the company will begin deliveries of the ET5 sedan in Germany on Friday.

March 31 is the official delivery date for the NIO ET5 in Germany, and NIO is using it as an opportunity to launch the ET5 first mover campaign, in which the first consumers to receive a NIO ET5 delivery will get special equipment worth 1,800 euros for free, according to an article in the European version of the NIO App yesterday.

Here are more pictures of the NIO House in Frankfurt shared by NIO App.

NIO to start ET5 delivery in Germany on Mar 31

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NIO to start ET5 delivery in Germany on Mar 31

March 31 is the official delivery date for the ET5 in Germany, and NIO is using it as an opportunity to launch its ET5 first mover marketing campaign.  |  NIO US | NIO HK | NIO SG

(Image credit: NIO)

NIO (NYSE: NIO) will begin delivery of the ET5 in Germany on the last day of this month, fulfilling its previous promise to begin European deliveries of the sedan in March.

March 31 is the official delivery date for the NIO ET5 in Germany, and NIO is using it as an opportunity to launch the ET5 first mover campaign, according to an article posted today on the European version of the NIO App.

The first consumers to receive delivery of the NIO ET5 will get a free NOMI Mate voice assistance system and electric folding trailer hitch worth 1,800 euros, according to the article.

Those who have already ordered the ET5 will also receive this benefit, and NIO staff will contact users in the next few days to adjust their orders, according to the article.

The ET5 starts at 47,500 euros in Germany, excluding the battery, and consumers will receive an environmental bonus of 4,500 euros for purchasing the model, according to the article.

In the case of commercial use, users can also benefit from the 0.25 percent tax credit rule that applies to German electric vehicles from January 1, 2019.

The NIO ET5 can currently be ordered in Germany with the above special equipment at no extra charge and is available in limited quantities. The first mover promotion ends with the option of the NOMI Mate for 600 euros and the trailer hookup for 1,200 euros.

"With the launch of the NIO ET5, we are pleased to expand the NIO portfolio in the German market as well as our target group appeal," Ralph Kranz, general manager of NIO Germany, said.

"With the mid-size sedan NIO ET5, we are specifically expanding our electric mobility segment in Germany, creating broader user access to the NIO community thanks to an attractive equipment and price package," he added.

NIO introduced the ET7, EL7 and ET5 to European consumers at the NIO Berlin launch event on October 7 last year. The EL7 is known as the ES7 in China.

Deliveries of the ET7 started in Europe as planned in October last year, and deliveries of the EL7 began at the end of January.

NIO initially offered only vehicle subscription options in Germany, the Netherlands, Sweden and Denmark. At the end of November last year, NIO began offering purchase options in these countries.

Notably, NIO previously announced a starting price of 49,900 euros for the ET5 in Germany, excluding the battery, and the latest information from the NIO App means a slight price reduction for the model.

In addition, a March 1 article in the European version of the NIO App said that NIO will open a new NIO House in Frankfurt on March 30, which will be the company's second in Germany after the facility in Berlin.

NIO to open its 2nd NIO House in Germany on March 30

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NIO brings over 300 partners together to help it achieve swap station build-out goal

said it hopes to strengthen its relationships with partners to help it reach its plan to add 1,000 battery swap stations in 2023.  |  NIO US | NIO HK | NIO SG

(Image credit: NIO)

NIO (NYSE: NIO) yesterday made its third-generation battery swap station a real-life debut in Haikou, Hainan, but perhaps a more important move was its gathering with hundreds of partners in the city.

The company's energy division, NIO Power, held a partner conference in Haikou on March 28 with more than 300 attendees to discuss energy development, Shen Fei, the division's senior vice president, said in a post on the NIO App yesterday.

NIO hopes to strengthen its relationships with partners to help it reach its plan to add 1,000 battery swap stations in 2023 and to strengthen the foundation for ongoing collaboration, the article said.

The company's plan to add 1,000 battery swap stations and 10,000 charging piles this year will require the full support of its partners, the article reads.

William Li, founder, chairman and CEO of NIO, shared the growth of NIO Power and mentioned that China's new energy passenger vehicle penetration rate reached 27.6 percent in 2022, three years ahead of the national goal of seeing that figure reach 25 percent by 2025.

Located next to the Shangri-La Hotel in Haikou, NIO's first third-generation battery swap station and 500 kW ultra-fast charging station made its offline debut, the article reads.

Here's a video of the event from the article.

NIO originally planned to add 400 battery swap stations in China this year, a goal that was raised to 1,000 a month ago.

"We have set a new target and decided to add 1,000 battery swap stations in 2023, accumulating more than 2,300 stations by the end of 2023," Li said in a February 21 article posted on the NIO App.

NIO began the year with a noticeable slowdown in battery swap station construction, perhaps in anticipation of a ramp-up in the capacity of third-generation stations.

NIO has added only 20 battery swap stations in China so far this year, bringing the latest total to 1,325, according to data monitored by CnEVPost.

NIO's third-generation battery swap stations are expected to be ready for mass production in April, and deployment will pick up speed in May, Li said last month.

Starting in June, NIO will maintain a construction rate of 120-150 battery swap stations per month, he said.

NIO reveals aggressive plan to add 1,000 swap stations in 2023

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NIO partners with Norwegian smart energy provider Tibber to deliver better charging experience in Europe

Tibber enables users to track their energy usage and allows EVs to charge when electricity prices are lowest.  |  US | NIO HK | NIO SG

(Image credit: NIO)

NIO's (NYSE: NIO) vehicles support charging just like any other electric vehicle (EV), in addition to having access to a fully charged battery via battery swap. Now the Chinese EV maker has entered into a new partnership in Europe to make the charging experience better.

NIO has partnered with Norwegian smart energy provider Tibber to give European owners access to some of the benefits the latter offers, according to an article published yesterday in the European version of the NIO App.

NIO customers in Norway, Germany, Sweden and the Netherlands who have a dynamic power contract with Tibber can easily connect their NIO vehicles to Tibber's app, the article said.

Tibber offers a range of services, including the Tibber App, that let customers track their energy use, find real-time energy prices and control the charging of their electric vehicles -- at best, when electricity prices are at their lowest, according to the article.

Smart charging with Tibber can be used with any wallbox, such as NIO's Power Home 3.0, the article said.

(Image credit: CnEVPost)

"Once you set up the 'Smart Charging' feature within the Tibber App, your NIO will be charged fully automatically exactly in the hours when the electricity is cheapest," the article reads.

Tibber was founded in 2016 and focuses on using technology to help customers save energy and money.

The partnership with Tibber is the latest NIO partnership in Europe related to EV energy replenishment.

Last December 8, EnBW, Germany's largest fast-charging network operator, announced that it had entered into a partnership with NIO in which the EV maker would build up to 20 battery swap stations at its charging parks.

NIO entered Norway in 2021 and last October expanded its presence in Europe to include Germany, the Netherlands, Sweden and Denmark.

NIO to install 20 swap stations at German firm EnBW's charging parks

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China NEV insurance registrations for week ending Mar 26: BYD 43,490, Tesla 15,886, NIO 1,909

is on track to reach its guidance, with 9,199 vehicles registered in the past four weeks.

Insurance registrations for new energy vehicles (NEVs) in China continued to increase last week compared to the previous week, although the performance of major automakers was mixed.

For the week ending March 26, insurance registrations for all passenger vehicles in China were 400,400 units, up 37.64 percent year-on-year and up 29.02 percent from the previous week, according to information shared today by several auto bloggers on Weibo and WeChat groups.

Among them, the number of traditional internal combustion engine vehicles was 272,100, up 43.50 percent year-on-year and up 37.64 percent from the previous week.

Insurance registrations for NEVs were 128,300, up 26.63 percent year-on-year and up 13.89 percent from the previous week. This means that the penetration rate of NEVs was 32 percent last week.

(OTCMKTS: BYDDY) NEVs registered 43,490 units last week, up from 38,414 units the week before. In the first and second weeks of March, BYD's numbers were 38,932 and 37,141 units, respectively.

(NASDAQ: TSLA) saw 15,886 units for the week, down from 18,712 units the week before. Insurance registrations for Tesla vehicles in China were 13,266 and 17,032 in the first and second weeks of March, respectively.

This means that over the past four weeks, Tesla vehicles have had 64,896 insurance registrations in China.

If Tesla vehicles register the same number of insurance units this week as last week, it may deliver a record number of vehicles in China in March, surpassing the 77,938 units delivered in June 2022.

Tesla has a factory in Shanghai that makes the Model 3 and the Model Y. Its pattern is to produce cars for export in the first half of the quarter and for the local market in the second half.

NIO (NYSE: NIO) vehicles had 1,909 insurance registrations last week, up from 1,775 the week before. The company's insurance registration figures for the first and second weeks of March were 3,345 and 2,170, respectively.

NIO guided earlier this month for first-quarter deliveries of between 31,000 and 33,000 vehicles, meaning that March deliveries are expected to be between 10,337 and 12,337.

NIO is on track to meet its guidance, with 9,199 vehicles registered for insurance in the last four weeks, although the first week of March included the last two days of February.

(NYSE: XPEV) vehicles had 1,564 insurance registrations last week, up from 1,296 the previous week. The number was 1,421 and 1,635 in the first and second weeks, respectively, for a four-week total of 5,916 vehicles.

XPeng previously guided for first-quarter vehicle deliveries of 18,000 to 19,000 units, meaning March deliveries are expected to be between 6,772 and 7,772 units.

(NASDAQ: LI) vehicles saw 5,081 insurance registrations last week, down from 5,438 the week before. It posted figures of 3,222 and 4,243 for the first and second weeks of March, respectively, for a four-week total of 17,984 vehicles.

Li Auto guided for first-quarter deliveries of 52,000 to 55,000 vehicles, implying a year-on-year increase of 64.0 percent to 73.4 percent.

Li Auto's guidance of 52,000 to 55,000 vehicles for the first quarter implies March deliveries are expected to be 20,239 to -23,239 vehicles.

had 2,934 insurance registrations last week, and its numbers for the first three weeks of March were 4,109, 988, and 515, respectively.

was at 1,214 units last week, and that figure was 1,814, 1,043, and 913 units in the first three weeks.

China NEV insurance registrations for week ending Mar 19: BYD 38,414, Tesla 18,712, NIO 1,775

Weekly NEV insurance registrations in China in 2023

WkBYDTeslaNIOXPengLi AutoBMWZeekrNetaNEVAll
03/20-03/2643,49015,8861,9091,5645,0811,2142,934128,300400,400
03/13-03/1938,41418,7121,7751,2965,4381,847913515689112,650310,341
03/06-03/1237,14117,0322,1701,6354,2431,4861,043988522107,767308,726
02/27-03/0538,93213,2663,3451,4213,2221,6631,8144,109515116,238345,340
02/20-02/2639,47310,7053,3571,6855,3871,7921,8552,152401111,983331,238
02/13-02/1937,0265,9133,1741,4634,2382,2711,4431,038329100,408303,101
02/06-02/1231,4176,9633,0451,3964,0626825471,170NA85,572280,741
01/30-02/0524,2808,6431,9489752,2405935543,96411469,692267,843
01/23-01/295,2803,356427210990NA89NANA17,94592,600
01/16-01/2224,7087,4963,0081,0684,903NA657NANA67,500330,400
01/09-01/1540,42012,6542,9631,8174,5272,6871,35942023799,041438,000
01/02-01/0835,9242,1102,8181,5513,7042,1031,5112388077,000290,000

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NIO’s 3rd-gen swap station makes real-life debut as mass production nears

Starting in June, will basically keep building 120-150 battery swap stations per month, William Li previously said.  |  NIO US | NIO HK | NIO SG

(Image credit: NIO)

NIO (NYSE: NIO) today gave its third-generation battery swap station its real-life debut in a test run, though it didn't go live as previously teased.

The next-generation station made its debut today next to a hotel in Haikou, in China's southernmost province of Hainan.

Executives including William Li, founder, chairman and CEO of NIO, and Shen Fei, senior vice president of NIO Power, were present for the introduction of the trial run.

(A screenshot of a live video shows NIO CEO William Li introducing the company's third-generation battery swap station in Haikou.)

NIO's third-generation battery swap station, unveiled at the NIO Day 2022 event on December 24, 2022, is capable of storing up to 21 battery packs, up from 13 for its predecessor generation and 5 for the first generation of the facility.

The latest facility increases the daily service capacity of a single station to 408, a 30 percent increase over the second generation.

Notably, some of NIO's third-generation battery swap stations will be equipped with two LiDARs and two Nvidia Orin chips, for a total computing power of 508 TOPS.

NIO announced plans to add 400 battery swap stations in 2023 late last year, but that plan was raised to 1,000 a month ago.

Li said on February 21 that the company will further accelerate the deployment of battery swap stations, aiming to have a cumulative total of more than 2,300 battery swap stations by the end of 2023.

Production of NIO's third-generation battery swap stations was well underway, with mass production expected to begin in April and deployment accelerating in May, Li said at the time.

Starting in June, NIO will basically maintain a construction rate of 120-150 battery swap stations per month, he said.

On March 20, NIO said in an article posted on the NIO App that the first 10 third-generation battery swap stations would go live on March 28.

However, this has not become a reality, and NIO's current plans appear to be consistent with the previous schedule.

NIO has already built some third-generation battery swap stations in cities including Beijing and Shanghai, although they have not yet been officially put into operation.

On March 23, CnEVPost visited NIO's delivery center in Jiading, Shanghai, where there is a third-generation battery swap station with the same exterior design as the previous two generations. The delivery center, NIO's largest in the world, opened on January 1.

(A third-generation battery swap station at NIO's delivery center in Nanxiang, Jiading, Shanghai. Image credit: CnEVPost)

Of the 1,000 battery swap stations NIO plans to add in 2023, about 900 will be third-generation facilities, NIO Power's Shen said at a media event last week.

The cost of equipment for NIO's three generations of battery swap stations is not very different, but the average cost per battery compartment has dropped significantly as service capacity has increased, Shen said at the time.

To date, the number of spare batteries in all of NIO's battery swap stations is roughly 11,000 to 12,000, Shen said in response to a question from CnEVPost.

NIO has added only 20 battery swap stations in China so far this year, bringing the total number of facilities to 1,325 so far, according to data monitored by CnEVPost.

The slowdown appears to be because NIO is waiting for the third generation of the facility to ramp up its capacity.

NIO reveals aggressive plan to add 1,000 swap stations in 2023

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