Category: NIO ES6

The new ES6 will be NIO's fastest model from official launch to delivery, and the company is marketing the model with unprecedented intensity.  |  NIO US | NIO HK | NIO SG

NIO's (NYSE: NIO) previous operational issues not only cost some models' potential orders from the initial hype, but also left many supporters disappointed.

Now, the upcoming new ES6 is key to turning its image around, and the company can't afford to face similar failures.

NIO made the new ES6 debut on April 18, but no pricing information was announced at that time.

On May 16, the company announced that the new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries to begin on May 25.

This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.

Although the new ES6 is still days away from its official launch, NIO appears to have already produced thousands of the model so that initial order holders can get their hands on the vehicle on the first day of delivery.

On Chinese social media, images of the new ES6 being shipped to various cities have started to appear in the past two days.

Here are images shared on Weibo today by longtime NIO follower @肉肉爸比ev, saying that these ES6s were photographed in a service area in Guangzhou.

(Image credit: @肉肉爸比ev)

Yesterday, another auto blogger Wu Ying shared several similar pictures, saying that NIO has been shipping the new ES6 out of its Hefei factory since May 17.

(Image credit: @吴颖碎碎念)

While improving delivery efficiency, NIO is also marketing the new ES6 with unprecedented intensity.

Since May 5, NIO has released four marketing videos about the ES6 with the theme "Life Is On" to introduce the model's performance, interior, space, and assisted driving package to potential consumers.

Here is the fourth episode of the series released by NIO today.

The new ES6 has taken up most of the space on the recommended section of the NIO App's home page, and NIO has also opened a special showcase page for the model.

In addition to NIO's own channels, other channels are also ready to market the new ES6.

The company invited local journalists and influencers to Beijing earlier this week to take test drives for the new ES6.

After these test drives are allowed to be published, mainstream Chinese social media platforms are expected to be filled with content about the new ES6.

The unprecedented preparation for the new ES6 underscores the model's strategic importance to NIO.

NIO launched the first generation ES6 in December 2018 and began deliveries of the model in China in June 2019.

In 2019, NIO delivered 20,565 vehicles, including 9,132 ES8s and 11,433 ES6s, with the ES6 contributing 55.59 percent, according to data monitored by CnEVPost.

In 2020, the company delivered 43,728 vehicles, including 10,861 ES8s, 27,945 ES6s and 4,922 EC6s, with a 63.9 percent contribution from the ES6.

In 2021, NIO delivered 91,429 vehicles, including 20,050 ES8s, 41,474 ES6s and 29,905 EC6s, with a 45.36 percent contribution from the ES6.

Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during this period.

NIO to officially launch new ES6 on May 24, delivery to start next day

The post NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign appeared first on CnEVPost.

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The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

($1 = RMB 6.9582)

NIO asks its community for advice on pricing of new ES6

The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.

For more articles, please visit CnEVPost.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

($1 = RMB 6.9582)

NIO asks its community for advice on pricing of new ES6

The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.

For more articles, please visit CnEVPost.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

($1 = RMB 6.9582)

NIO asks its community for advice on pricing of new ES6

The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.

For more articles, please visit CnEVPost.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

($1 = RMB 6.9582)

NIO asks its community for advice on pricing of new ES6

The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.

For more articles, please visit CnEVPost.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

($1 = RMB 6.9582)

NIO asks its community for advice on pricing of new ES6

The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.

For more articles, please visit CnEVPost.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.

(Image credit: CnEVPost)

NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.

The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.

The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.

NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.

It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.

(Image credit: NIO)

NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.

The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.

Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.

NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.

Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.

Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.

($1 = RMB 6.9582)

NIO asks its community for advice on pricing of new ES6

The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.

For more articles, please visit CnEVPost.

One possibility is that NIO may price the new ES6 at under RMB 368,000 and attribute the decision to the calls of its community.

(Image credit: CnEVPost)

NIO (NYSE: NIO) is asking its community in China for advice on the pricing of the new ES6, as the SUV gets closer to its official launch.

Many NIO App users have received a push message from NIO containing a questionnaire asking them to vote on what they think is a fair price for the new ES6, according to information shared by several auto bloggers on Weibo today.

NIO offered six options in the questionnaire: below RMB 368,000 ($53,020), RMB 368,000, RMB 378,000, RMB 388,000, RMB 398,000, and above RMB 398,000.

The all-new ES6 will be launched soon, and the model has received a lot of attention since its unveiling at the Shanghai auto show, NIO wrote in the questionnaire.

"Before we officially release the price, we would like to hear from our user friends about the price of the new ES6," NIO said.

The questionnaire is due by 18:00 Beijing time on May 13.

William Li, founder, chairman and CEO of NIO, launched the 2023 ET7 sedan and gave the debut of a revamped version of the ES6 SUV based on the NT 2.0 platform at a brief launch event on the first day of the Shanghai auto show on April 18.

Li did not announce the new ES6's exact specifications or pricing at the time, saying only that the model's official launch would be in late May.

For reference, the older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.

For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The company's latest move underscores the high hopes it has for the model's sales prospects.

From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).

It's worth noting that soliciting input for the pricing of new models is a rarity in the Chinese auto industry. For rational consumers, no one wants to see a high price for a product they want to buy.

NIO may have its own considerations with this move, and CnEVPost's speculation is that the company may price the new ES6 below RMB 368,000 and attribute the decision to the calls from its community.

The new ES6 is now generally seen as coming with strong features and competitive pricing, which have already sparked discontent among some owners who previously bought the ES7 SUV.

Last month, many ES7 owners formed WeChat groups to collectively express their discontent that the upcoming new ES6 means NIO has betrayed them.

NIO has yet to announce a launch date for the new ES6, although rumors last week suggested that the model would be officially launched on May 24.

($1 = RMB 6.9404)

NIO rumored to officially launch new ES6 on May 24

The post NIO asks its community for advice on pricing of new ES6 appeared first on CnEVPost.

For more articles, please visit CnEVPost.