Nio stepped up its marketing effort to the maximum level amind May 25 launch, pointing out the importance of ES6.
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Category: NIO ES6
NIO’s new ES6 show cars available in nearly 300 stores in China
The new ES6 show cars became available at nearly 300 NIO stores in 92 cities as of May 20.
(Image credit: NIO)
NIO (NYSE: NIO) has made the new ES6 show cars available in most of its stores in China, just days before the model's official launch.
The new ES6 became available in nearly 300 NIO stores in 92 cities on May 20, the electric vehicle company announced yesterday.
Those cities include both first-tier Chinese cities, including Shanghai, Beijing, Guangzhou and Shenzhen, and smaller cities, including Zhoushan, Handan and Nanning.
NIO's showrooms include the flagship NIO Houses as well as smaller NIO Spaces, and as of April 30 they numbered 110 and 270 in China, respectively, according to data it released on May 1.
The company has four NIO Houses as well as six NIO Spaces in Europe.
NIO will hold the launch of the new ES6 on May 24 starting at 7:00 pm Beijing time (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com, and NIO Weibo.
Test drives of the new ES6 will be available on May 24, and its delivery will begin on May 25, according to information previously announced by NIO.
This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.
NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.
Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.
The wait for the new ES6 by potential consumers may be one of the major reasons for NIO's low deliveries in the past few months.
NIO delivered 6,658 vehicles in April, which was up 31.22 percent from 5,074 in the same month last year, but down 35.85 percent from 10,378 in March.
In April, most deliveries were attributed to the ET5 and ES7, while NIO has been upgrading its product from NT 1.0 to NT2.0, it said on May 1.
NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
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NIO’s new ES6 launch event to begin at 7:00 pm Beijing time on May 24
Show cars of the new ES6 are already available at NIO stores, and those interested can visit NIO Houses to check out the model, NIO said.
(Image credit: CnEVPost)
NIO (NYSE: NIO) announced earlier this week that the new ES6 would be officially launched on May 24, but no specific time was announced, and now they've been known.
The launch of the new ES6 will begin at 7:00 pm Beijing time on May 24 (7:00 am US Eastern time on May 24), and viewers will be able to watch a live video stream on channels including the NIO App, NIO.com and NIO Weibo, the electric vehicle (EV) maker announced today.
The new ES6 show cars are already available in NIO stores, and those interested can visit NIO Houses to check out the model, NIO said.
Of note for China EV trio watchers, XPeng (NYSE: XPEV) will report its first-quarter financial results on May 24 before the US markets open, with its earnings call starting at 8:00 pm Beijing time that day.
NIO announced on May 16 that the new ES6 will be officially launched on May 24, test drives will be available on the same day and deliveries will begin on May 25.
This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.
NIO launched the first-generation ES6 in December 2018 and began delivering the model in China in June 2019.
From 2019 to 2021, NIO delivered 155,722 vehicles, of which the ES6 contributed 80,852, or 52 percent, data monitored by CnEVPost shows.
Available data for 2022 show that from January to August, the ES6 delivered 32,877 units, contributing 46 percent of NIO's total deliveries of 71,556 units for the period.
NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
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Nio ES6 official ad with It’s my life song released as the car arrived at stores
Trucks full of ES6 are recently everywhere in China. Nio reportedly has 3,000 produced cars ready for immediate delivery on May 25.
The post Nio ES6 official ad with It’s my life song released as the car arrived at stores appeared first on CarNewsChina.com.
NIO pins high hopes on new ES6 with unprecedented delivery efficiency and marketing campaign
The new ES6 will be NIO's fastest model from official launch to delivery, and the company is marketing the model with unprecedented intensity. | NIO US | NIO HK | NIO SG
NIO's (NYSE: NIO) previous operational issues not only cost some models' potential orders from the initial hype, but also left many supporters disappointed.
Now, the upcoming new ES6 is key to turning its image around, and the company can't afford to face similar failures.
NIO made the new ES6 debut on April 18, but no pricing information was announced at that time.
On May 16, the company announced that the new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries to begin on May 25.
This will be NIO's fastest model from official launch to delivery, as its local peers, including Li Auto (NASDAQ: LI), have proven that efficient delivery is critical to success in the highly competitive Chinese EV market.
Although the new ES6 is still days away from its official launch, NIO appears to have already produced thousands of the model so that initial order holders can get their hands on the vehicle on the first day of delivery.
On Chinese social media, images of the new ES6 being shipped to various cities have started to appear in the past two days.
Here are images shared on Weibo today by longtime NIO follower @肉肉爸比ev, saying that these ES6s were photographed in a service area in Guangzhou.
(Image credit: @肉肉爸比ev)
Yesterday, another auto blogger Wu Ying shared several similar pictures, saying that NIO has been shipping the new ES6 out of its Hefei factory since May 17.
(Image credit: @吴颖碎碎念)
While improving delivery efficiency, NIO is also marketing the new ES6 with unprecedented intensity.
Since May 5, NIO has released four marketing videos about the ES6 with the theme "Life Is On" to introduce the model's performance, interior, space, and assisted driving package to potential consumers.
Here is the fourth episode of the series released by NIO today.
The new ES6 has taken up most of the space on the recommended section of the NIO App's home page, and NIO has also opened a special showcase page for the model.
In addition to NIO's own channels, other channels are also ready to market the new ES6.
The company invited local journalists and influencers to Beijing earlier this week to take test drives for the new ES6.
After these test drives are allowed to be published, mainstream Chinese social media platforms are expected to be filled with content about the new ES6.
The unprecedented preparation for the new ES6 underscores the model's strategic importance to NIO.
NIO launched the first generation ES6 in December 2018 and began deliveries of the model in China in June 2019.
In 2019, NIO delivered 20,565 vehicles, including 9,132 ES8s and 11,433 ES6s, with the ES6 contributing 55.59 percent, according to data monitored by CnEVPost.
In 2020, the company delivered 43,728 vehicles, including 10,861 ES8s, 27,945 ES6s and 4,922 EC6s, with a 63.9 percent contribution from the ES6.
In 2021, NIO delivered 91,429 vehicles, including 20,050 ES8s, 41,474 ES6s and 29,905 EC6s, with a 45.36 percent contribution from the ES6.
Available data for 2022 show that from January to August, 32,877 ES6 units were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units during this period.
NIO to officially launch new ES6 on May 24, delivery to start next day
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NIO to officially launch new ES6 on May 24, delivery to start next day
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.
(Image credit: CnEVPost)
NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.
The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.
NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.
It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.
(Image credit: NIO)
NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.
The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.
On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.
For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.
From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).
The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.
Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.
NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.
Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.
Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.
($1 = RMB 6.9582)
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NIO to officially launch new ES6 on May 24, delivery to start next day
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.
(Image credit: CnEVPost)
NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.
The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.
NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.
It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.
(Image credit: NIO)
NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.
The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.
On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.
For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.
From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).
The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.
Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.
NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.
Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.
Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.
($1 = RMB 6.9582)
The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.
For more articles, please visit CnEVPost.
NIO to officially launch new ES6 on May 24, delivery to start next day
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.
(Image credit: CnEVPost)
NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.
The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.
NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.
It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.
(Image credit: NIO)
NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.
The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.
On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.
For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.
From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).
The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.
Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.
NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.
Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.
Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.
($1 = RMB 6.9582)
The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.
For more articles, please visit CnEVPost.
NIO to officially launch new ES6 on May 24, delivery to start next day
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.
(Image credit: CnEVPost)
NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.
The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.
NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.
It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.
(Image credit: NIO)
NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.
The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.
On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.
For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.
From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).
The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.
Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.
NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.
Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.
Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.
($1 = RMB 6.9582)
The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.
For more articles, please visit CnEVPost.
NIO to officially launch new ES6 on May 24, delivery to start next day
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, NIO said today.
(Image credit: CnEVPost)
NIO (NYSE: NIO) will officially launch the new ES6 SUV in China next Wednesday, and deliveries will begin the next day, making it the fastest model from launch to delivery.
The new ES6 will be officially launched on May 24, with test drives available on the same day and deliveries starting on May 25, the company announced today on its mobile app.
The model is available for pre-order now, and consumers who pay a RMB 5,000 ($720) pre-order deposit before its official launch and convert those payments into a non-refundable deposit by July 31 will receive a Moon-themed exterior package and orange caliper worth RMB 8,000 and NOP+ two years free access worth RMB 9,120.
NIO has not announced any more information about the new ES6 based on its latest NT 2.0 platform, and its pricing is expected to be known on May 24.
It is not clear whether NIO will hold an offline launch of the new ES6 or whether the model will be launched only at an online event.
(Image credit: NIO)
NIO officially unveiled the 2023 ET7 sedan at a brief launch event on the first day of the Shanghai auto show on April 18, and allowed an improved version of the ES6 SUV based on the NT 2.0 platform to make its debut.
The older ES6 based on the NT 1.0 platform was previously offered in three versions -- Sport, Performance and Signature -- with starting prices of RMB 386,000, 426,000 and 496,000 respectively.
On May 11, NIO asked its community for opinions on the pricing of the new ES6, and a questionnaire at the time offered six options: under RMB 368,000, RMB 368,000, RMB 378,000, RMB 338,000, RMB 398,000, and above RMB 398,000.
For NIO, the new ES6 will be a model of strategic importance, as it will be the least expensive of NIO's SUVs. The move underscores the high hopes it has for the model's sales prospects.
From January to August 2022, 32,877 units of the ES6 were delivered, contributing 46 percent of NIO's total deliveries of 71,556 units for the period, according to figures monitored by CnEVPost from the company and the China Passenger Car Association (CPCA).
The new ES6 is now widely seen as being powerfully equipped and competitively priced, which has sparked discontent among some owners who previously purchased the ES7 SUV.
Last month, several ES7 owners formed a WeChat group to collectively express their dissatisfaction that the upcoming new ES6 means NIO has betrayed them.
NIO's announcement today of the launch date for the new ES6 confirms a rumor from earlier this month.
Local auto industry media D1EV reported on May 4 that the new ES6 will be officially launched on May 24, and that show cars of the model will be available in NIO stores starting on the launch day.
Compared to the old ES6, the new model will retain only the Sport version, and the previously available higher-priced Performance and Signature versions have been optimized to become the new ES7 model currently on sale, the report said.
($1 = RMB 6.9582)
The post NIO to officially launch new ES6 on May 24, delivery to start next day appeared first on CnEVPost.
For more articles, please visit CnEVPost.
