Category: Industry News

Ford scaling back ambitions for Mustang Mach-E in China amid poor sales

The Mustang Mach-E team will be integrated back into Ford China and the separate entity running the project will be written off in the future, according to local media.

(Image credit: Ford Mustang Mach-E Weibo)

Ford once had high hopes for the Mustang Mach-E's performance in China and set up a separate entity to run the line.

Now, after a long period of weak sales, the US auto giant is reportedly scaling back its ambitions for the program.

Ford China is recently undergoing an organizational restructuring that will see the Mustang Mach-E team integrated back into Ford China and the separate entity that runs the program written off in the future, local media outlet Jiemian said today, citing several sources familiar with the matter.

The organizational restructuring will involve more than 2,000 employees and is expected to be completed in July, according to the report.

Because Mustang Mach-E sales are so poor, the separate company will have trouble taking on losses for long, a person familiar with the matter said.

The integration of the team does not mean the Mustang Mach-E will be withdrawn from China, and the model will continue to be produced by Changan Ford, Ford's joint venture in China, according to the report.

Ford launched the Mustang Mach-E in China in April 2021, with the first deliveries coming on December 26 of the same year.

Zhu Jiang, then head of the program, joined Ford China in June 2020 and was responsible for Mach-E-related operations and management of marketing, PR, sales, service and customer experience.

Zhu joined as vice president of user development in March 2017 and left in March 2020.

In November 2021, Zhu left Ford to join Auto, Baidu's car-building arm, and earlier today, Jiemian reported that Zhu had left Jidu to join Lucid Motors.

Ford had high hopes for the Mustang Mach-E, setting up a company called Ford Electric Mach Technologies, or FMeT for short, in September 2022.

It was the first independent company in the Chinese market to be established by a foreign auto brand with a deep focus on the development and operation of smart electric vehicles to fully accelerate electrification and intelligence development, Ford said at the time.

Ford will build on its strong R&D capabilities to create products that meet the needs of Chinese consumers, it said.

But Mustang Mach-E sales in China have been weak, well below those of China's major electric vehicle startups.

Mustang Mach-E sales peaked at 1,535 units last December and then declined, selling just 332 units in April, less than a fraction of rival 's Model Y, Jiemian's report said.

Notably, last December's sales peak appears to have been driven by incentives introduced by Ford.

On October 24, 2022, Tesla lowered the prices of the entire Model 3 and Model Y lineup in China, with the entry-level, rear-wheel-drive Model Y's subsidized starting price dropping to RMB 288,900 ($40,610), down from the previous 316,900.

A few days later, on October 31, Ford announced a price cut for the entire Mustang Mach-E lineup in China, with the subsidized starting price dropping from RMB 275,900 to RMB 249,900.

China's purchase subsidies for NEVs expired at the end of 2022 and had not been renewed.

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Ford offers up to $5,740 discount on Mustang Mach-E in China

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China launches nationwide promotions to boost auto consumption

The moves include holding auto festivals in 100 cities and promoting consumption of NEVs in rural areas.

China launches nationwide promotions to boost auto consumption-CnEVPost

(Image credit: CnEVPost)

China has launched a nationwide promotion covering the rest of the year to boost auto consumption, which is critical to economic growth.

The Ministry of Commerce (MOC) announced specific arrangements in a notice issued today on a campaign to promote auto consumption, including holding auto festivals in 100 cities and promoting new energy vehicle (NEV) consumption in rural areas.

The MOC will promote local governments and enterprises to introduce initiatives to support auto consumption, use local financial resources, and encourage financial institutions to introduce auto credit financial support measures, according to the notice.

The MOC will organize the launch of the NEV consumption season campaign in the near future and guide various NEV consumption promotion activities in rural areas.

Car companies are encouraged to launch practical models suitable for rural areas, and the MOC will coordinate and promote the improvement of charging infrastructure systems in rural areas.

The China Association of Automobile Manufacturers (CAAM) was asked to organize auto companies to participate in these activities and to introduce preferential initiatives for car purchases, according to the notice.

At the same time, the notice stressed that local government departments should do their part in reviewing fair competition for support policies, including subsidies, that are planned to be introduced to ensure they are universally applicable to all enterprises.

The campaign will run from June to December, according to the notice.

The move comes at a time of weak growth in Chinese auto sales, with the sector facing challenges after state subsidies expired at the end of last year.

China's retail sales of passenger cars rose 28.6 percent to 1.74 million units in May, up 7.3 percent from April, according to data released earlier today by the China Passenger Car Association (CPCA).

China launches nationwide promotions to boost auto consumption-CnEVPost

From January to May, China's passenger car retail sales were 7.63 million units, up 4.39 percent year-on-year.

NEVs fared slightly better, but at a significantly lower rate than last year.

Retail sales of new energy passenger vehicles in China were 580,000 units in May, up 60.9 percent year-on-year and up 10.5 percent from April, according to the CPCA.

From January to May, retail sales of passenger NEVs in China were 2.42 million units, up 41 percent year-on-year. For comparison, last year's January-May passenger NEV retail sales grew 117.21 percent year-on-year.

China launches nationwide promotions to boost auto consumption-CnEVPost

China NEV retail up 10.5% MoM to 580,000 in May, CPCA data show

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China contributes 56% of global EV sales in Q1, Counterpoint says

The US overtook Germany as the world's second-largest EV market in the first quarter, while China remained in the lead, Counterpoint said.

(Image credit: CnEVPost)

In the first quarter, the US overtook Germany as the world's second-largest electric vehicle (EV) market, while China still holds the lead, market research firm Counterpoint Research said in a report yesterday.

Global passenger EV sales grew 32 percent year-on-year in the first quarter, with one in seven vehicles sold in the quarter being electric, the report said.

Global EV sales were largely driven by China with 56 percent of total EV sales in the first quarter coming from this market, said Abhik Mukherjee, a research analyst at Counterpoint.

In China, while overall passenger vehicle sales fell 12 percent in the first quarter, EV sales rose a remarkable 29 percent year-on-year, the report said.

The removal of subsidies for NEV purchases in China led to lower-than-expected EV sales in January.

cut prices on its models globally in January, and then other car brands announced similar price cuts on their models starting in February, which led to improved sales of EVs, the report said.

During the February-March period, nearly 40 automakers, including , , , Volkswagen, BMW, Mercedes-Benz, Nissan, Honda and Toyota, cut the prices of their vehicles by hundreds to tens of thousands of dollars, which eventually stoked a competitive price war in China, the report noted.

Initially, it was thought that the price war would soon be over and the automakers would benefit from increased sales. However, as the price war continues to stretch, several Chinese automakers have reported reduced earnings or even losses, according to the report.

Globally, battery electric vehicles (BEVs) accounted for 73 percent of all EV sales in the first quarter, while plug-in hybrid electric vehicles (PHEVs) made up the rest.

The top 10 EV models accounted for 37 percent of total passenger EV sales in the first quarter, with Tesla's Model Y remaining the world's best-selling model, followed by Tesla's Model 3 and BYD's Song, Counterpoint said.

In the first quarter, Tesla's Model Y became the world's best-selling passenger car model, even surpassing traditional fuel cars, according to the report.

By the end of 2023, global EV sales are expected to exceed 14.5 million units, said Soumen Mandal, senior analyst at Counterpoint, adding that US EV sales are expected to grow significantly this year with the implementation of the tax credit subsidy.

China NEV retail up 10.5% MoM to 580,000 in May, CPCA data show

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China NEV retail up 10.5% MoM to 580,000 in May, CPCA data show

NEV penetration at retail in China was 33.3 percent in May, up 6.7 percentage points from 26.6 percent a year earlier and up from 32.3 percent in April.

Retail sales of new energy passenger vehicles (passenger NEVs) in China were 580,000 units in May, up 60.9 percent year-on-year and up 10.5 percent from April, according to data released today by the China Passenger Car Association (CPCA).

This is higher than the preliminary figure of 557,000 units announced by the CPCA on June 7, and in line with its estimate released on May 23.

Battery electric vehicles (BEVs) accounted for 388,000 in May, or 66.9 percent of all NEV retail sales. This was up 44.9 percent year-on-year and up 7.5 percent from April.

Plug-in hybrid vehicles (PHEVs) accounted for 192,000 units in May, contributing 33.1 percent of NEV retail sales, an increase of 109.1 percent year-on-year and up 17.22 percent from April.

Retail sales of all passenger vehicles in China were 1.742 million units in May, up 28.6 percent year-on-year and up 7.3 percent from April.

NEV penetration at retail in China was 33.3 percent in May, up 6.7 percentage points from 26.6 percent in the same month last year and up from 32.3 percent in April.

The penetration rate of NEVs was 57.1 percent for local brands, 23.0 percent for luxury brands and 4.0 percent for mainstream joint venture brands.

From January to May, retail sales of passenger NEVs in China were 2.42 million units, up 41 percent year-on-year.

Wholesale sales of passenger NEVs in China were 673,000 units in May, up 59.4 percent year-on-year and up 11.5 percent from April.

This means that the penetration of NEVs at wholesale in May was 33.7 percent, up 7.2 percentage points from 26.5 percent a year ago and down from 33.9 percent in April.

The penetration of Chinese domestic brands' NEVs at wholesale in May was 50.4 percent, compared to 33.6 percent for luxury brands and 4.3 percent for mainstream joint venture brands.

From January to May, wholesale sales of passenger NEVs in China were 2.78 million units, up 48 percent year-on-year.

In May, China exported 92,000 passenger NEVs, of which BEVs accounted for 92.6 percent. This represents a year-on-year increase of 135.7 percent, up 1.2 percent from April, and contributed 30.5 percent of all passenger vehicle exports.

Looking ahead, the CPCA believes it would be normal if Chinese passenger car sales in June were lower than a year ago, as China halved the purchase tax on major fuel vehicles starting June 1 last year, allowing for a big increase in sales that month.

BYD confident of gaining higher market share in next 3-5 years, says president

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Lucid prepares for China entry, hires ex-NIO, Ford exec Zhu Jiang

Zhu Jiang, a former executive at , Ford and Auto, has joined Lucid to head up its China operations, and he said Lucid is starting to prepare for its entry into the country.

(Image credit: Lucid Motors)

US electric vehicle (EV) startup Lucid Motors (NASDAQ: LCID) has hired an auto industry veteran in China, as it began hiring for a slew of positions late last year.

Zhu Jiang, who previously served in executive roles at NIO (NYSE: NIO), Ford (NYSE: F) and Jidu Auto, the car-making arm of Baidu (NASDAQ: BIDU), has joined Lucid to head up its China operations, local media outlet Jiemian reported on June 7.

Lucid is just starting to prepare for its entry into the Chinese market, Zhu told the outlet.

Since April, Zhu has been sharing information about Lucid in the status of his personal WeChat account, according to the report.

Lucid said on May 31 that it was raising about $3 billion through a new stock offering, most of which came from Saudi Arabia's Public Investment Fund (PIF), which controls it.

The financing is aimed at allowing Lucid to accelerate bringing state-of-the-art EV technology and product experiences to users across the industry and around the world, and China is looking forward to it, Zhu said recently, according to Jiemian.

Zhu is a Chinese automotive industry veteran who joined BMW Brilliance in 2003 to head marketing activities and served as Mini brand director from November 2008 to 2012.

He left BMW to join Lexus in 2013 and helped the automaker achieve its first 100,000-vehicle annual sales in China in 2016.

Zhu joined NIO in 2017 as vice president of user development.

He left NIO in the first half of 2020 and joined Ford China on June 1, 2020, as chief operating officer of the EV business unit.

During his time at Ford, he led the team through the production and launch of Ford's first all-electric vehicle, the Mustang Mach-E, in China.

In November 2021, Zhu joined Jidu as vice president and head of user development and operations. Jidu was officially launched on March 2, 2021 and the first model has been unveiled but has not yet hit the market.

Lucid was co-founded in 2007 by Bernard Tse, former vice president and director of , and Sam Weng, a former Oracle executive. In December 2016, Lucid's first production car, the Lucid Air, was launched.

Lucid is targeting the high-end luxury EV market, with the Lucid Air starting at a current price of $87,400.

In July 2021, Lucid went public on NASDAQ through a merger with a special purpose acquisition company (SPAC) and currently has a market cap of $14.5 billion.

In November 2021, Lucid said in its first earnings report after listing that it planned to enter the Chinese market in 2023.

The company's CEO, Peter Rawlinson, said in a CNBC interview at the time that Lucid will build a factory in China by "mid-decade".

In December 2022, Lucid's website opened up 14 jobs in China, all of them in Shanghai, in areas including hardware engineering, supply chain, retail, logistics, digital, and legal.

Three of the 14 jobs were related to localization, implying that Lucid was launching preparations to enter China at that time.

US EV startup Lucid hiring for 14 jobs in China

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China NEV retail up 6% MoM to 557,000 in May, preliminary CPCA data show

The preliminary figure was below the CPCA's previous estimate of around 580,000 units, suggesting that the market performed below expectations in the last week of May.

China NEV retail up 6% MoM to 557,000 in May, preliminary CPCA data show-CnEVPost

The China Passenger Car Association (CPCA) today released preliminary figures for May retail sales of new energy vehicles (NEVs) that were lower than previous estimates, suggesting that the market performed below expectations in the final week of May.

Retail sales of new energy passenger vehicles in China increased 55 percent in May to 557,000 units, up 6 percent from April, according to preliminary figures released today by the CPCA.

On May 23, the CPCA estimated in a report that China's estimated retail sales of new energy passenger vehicles in May would be around 580,000 units.

From January to May, retail sales of new energy passenger vehicles in China were 2.4 million units, up 40 percent year-on-year, the CPCA said today.

Wholesale sales of new energy passenger vehicles in China rose 59 percent to 671,000 units in May, up 11 percent from the previous month.

From January to May, wholesale sales of new energy passenger vehicles in China were 2.779 million units, up 47 percent year-on-year.

Retail sales of all passenger vehicles in China were 1.759 million units in May, up 30 percent year-on-year and up 8 percent from April, according to the CPCA.

This means that the penetration of new energy passenger vehicles at retail in May was 31.66 percent, down from 32.3 percent in April.

Retail sales of all passenger vehicles in China from January to May were 7.654 million units, up 4 percent year-on-year.

Wholesale sales of passenger vehicles in China were 2.015 million units in May, up 27 percent year-on-year and up 13 percent from April.

From January to May, wholesale sales of passenger cars in China were 8.857 million units, an increase of 11 percent year-on-year.

With the price war gradually receding, dealers are stabilizing their mindset and consumers are returning to rational consumption, easing the wait-and-see mood, the CPCA said.

The following is the CPCA's weekly retail sales data of the Chinese passenger vehicle market in May announced today:

In the first week of May, from May 1-7, the average daily retail sales of passenger cars were 54,000 units, up 67 percent year-on-year and up 46 percent over the same period in April.

In the second week of May, from May 8-14, the average daily retail sales of passenger cars were 48,000 units, up 44 percent year-on-year and up 6 percent from the same period in April.

In the third week of May, from May 15-21, the average daily retail sales of passenger cars were 48,000 units, up 15 percent year-on-year but down 12 percent from the same period in April.

In the fourth week of May, from May 22-28, the average daily retail sales of passenger cars were 50,000 units, down 17 percent year-on-year and 33 percent lower than the same period in April.

In the fifth week of May, May 29-31, the average daily retail sales of passenger cars were 122,000 units, up 94 percent year-on-year and up 57 percent from the same period in April.

Data table: China auto sales in May 1-31

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China’s NEV ownership exceeds 15 million

As of June 4, China's NEV ownership had exceeded 15 million units, achieving the goal of its 14th five-year plan ahead of schedule, an academician said.

(Image credit: CnEVPost)

As of June 4, China's new energy vehicle (NEV) ownership had exceeded 15 million units, reaching the goal of the 14th five-year plan ahead of schedule, according to an academician.

Sun Fengchun, a member of the Chinese Academy of Engineering and professor at the Beijing Institute of Technology, mentioned the figure in a speech at an event hosted by bus maker Yutong on June 5.

Global sales of NEVs were around 10.82 million in 2022, up 62 percent from a year earlier, with a penetration rate of 13.9 percent, he said.

For comparison, more than 6.887 million NEVs were sold in China in 2022, up 93.4 percent year-on-year, for a penetration rate of 25.6 percent, Sun said.

As the electrification change comes, the Chinese auto industry moves ahead of the curve for the first time, he said.

By the end of 2022, China had 13.1 million NEVs, or 4.1 percent of the total 319 million vehicles in its fleet, according to data released on January 11 by the Traffic Administration Bureau of the Ministry of Public Security of China.

From January to May, wholesale sales of new energy passenger vehicles in China are expected to be 2.78 million units, up 46 percent year-on-year, the China Passenger Car Association (CPCA) said on June 5.

Passenger car sales in China are expected to be 23.5 million units in 2023, including 8.5 million NEVs, with penetration expected to reach 36 percent, the CPCA said, repeating its previous forecast.

Policy support has been a major reason for the rapid growth of China's NEV industry over the past several years.

Prior to this year, those policies included purchase subsidies, which were not renewed after expiring at the end of last year, and purchase tax exemptions, which were renewed through the end of this year.

China will extend and optimize its NEV purchase tax exemption policy and build a high-quality charging infrastructure system, as mentioned in a State Council executive meeting on June 2.

BYD sells record 240,220 NEVs in May, surpasses 1 million for the year

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Great Wall Motor sells record 23,755 NEVs in May, up 60% from Apr

The Lanshan DHT-PHEV, which competes with 's Li L8, sold 5,136 units in its first full month of sales, and its production capacity is climbing, Great Wall Motor said.

Great Wall Motor's new energy vehicle (NEV) sales saw significant growth last month as the auto giant ramps up its efforts to make the transition to electrification.

Great Wall Motor sold a record 23,755 NEVs in May, up 104.13 percent from a year earlier and up 59.83 percent from 14,863 units in April, data released yesterday showed.

Including conventional fuel vehicles, Great Wall Motor's total sales in May were 101,020 units, up 26.18 percent year-on-year and up 8.49 percent from 93,107 units in April.

This means that NEVs contributed 23.5 percent of Great Wall Motor's sales in May.

From January to May, Great Wall Motor's NEV sales were 66,426 units, up 30.48 percent year-on-year, contributing 16 percent of all vehicle sales of 414,095 units.

Although Great Wall Motor saw significant growth in NEV sales, it still lags far behind (OTCMKTS: BYDDY) in the segment.

BYD sold 240,220 NEVs in May, up 108.99 percent year-on-year and up 14.23 percent from April.

BYD ceased production and sales of vehicles powered entirely by internal combustion engines in March 2022, shifting its focus to plug-in hybrids and pure electric vehicles.

On May 25, Great Wall Motor accused two BYD hybrid models of failing to meet pollutant emissions standards.

Great Wall Motor's battery electric vehicle-focused brand, , sold 10,616 units in May, up 19.27 percent from 8,901 units in April.

Its premium Wey brand sold 5,770 units in May, up 128.97 percent year-on-year and up 142.95 percent from April.

The Wey brand launched the six-seat Lanshan DHT-PHEV on April 13 with a starting price of RMB 273,800 to compete with Li Auto's Li L8. Deliveries of the model began on April 25.

The Lanshan DHT-PHEV sold 5,136 units in its first full sales month, and its production capacity is currently climbing with more orders to be delivered, Great Wall Motor said yesterday.

On May 25, Great Wall Motor's Haval brand launched the Haval Xiaolong and Haval Xiaolong Max, two hybrid SUVs with a starting price of RMB 139,800.

The Haval Xiaolong and Haval Xiaolong Max sold 3,088 units in May, Great Wall Motor said.

On June 1, the Wey brand launched the Mocca DHT-PHEV, a 5-seat SUV with a starting price of RMB 231,800,000.

Great Wall Motor sold a record 25,131 units overseas in May, up 15.21 percent from April and 104.04 percent year-on-year.

Its cumulative overseas sales from January to May were 98,920 units, up 100.36 percent year-on-year.

Great Wall Motor accuses 2 BYD hybrids of failing to meet pollutant emissions standards as competition intensifies

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China NEV wholesale in May at about 670,000 units, CPCA estimates show

From January to May, China's wholesale sales of passenger NEVs are expected to be 2.78 million units, up 46 percent year-on-year, the CPCA said.

China's wholesale sales of passenger new energy vehicles (NEVs) are expected to be 670,000 units in May, up 11 percent from April and up 59 percent year-on-year, the China Passenger Car Association (CPCA) said in a report today.

In April, the 11 manufacturers with more than 10,000 wholesale sales of NEVs contributed 81.1 percent of all wholesale sales, the CPCA said.

These companies are expected to sell 542,000 units in May, and the normal structure would put China's wholesale sales of passenger NEVs in May at around 650,000 units, the CPCA said.

The CPCA gave a higher estimated figure of 670,000 wholesale sales as the development of China's NEV industry continues to consolidate this year, the report said.

In the January-May period, China's wholesale sales of passenger NEVs are expected to be 2.78 million units, up 46 percent year-on-year, according to the report.

NEVs include battery electric vehicles (BEVs), plug-in hybrids (PHEVs), and fuel cell vehicles.

China's new energy passenger vehicle market returned to stronger growth in May, with sales hitting a new high this year, the CPCA said.

As a result of last year's low base and the recent continued strength of China's passenger NEV exports, vehicle companies in the core regions of the NEV industry chain, including Shanghai, performed well, the CPCA said.

Passenger vehicle sales in China are expected to be 23.5 million units in 2023, including 8.5 million NEVs, and penetration is expected to reach 36 percent, the CPCA said, repeating its previous forecast.

In 2022, wholesale sales of passenger NEVs in China were 6.5 million units, up 96.3 percent year-on-year.

Here are the wholesale NEV sales of major automakers in May, as published by the CPCA.

Tesla sells 77,695 China-made vehicles in May, up 2.44% from Apr

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Wuling mulls post-delivery fuel-engine option for Baojun Yep

Wuling is considering offering a range-extender option for the Baojun Yep, which would provide the mini EV with the ability to get an extra 80 kilometers of range by refueling.

(Image credit: Baojun)

SAIC-GM-Wuling is considering a range-extender option for the Baojun Yep mini electric vehicle (EV), which went on sale only last month, highlighting a new approach to trying to address range anxiety among EV consumers.

Baojun will not offer an official extended-range electric vehicle (EREV) version of the Yep, but will consider offering a post-delivery range-extender option for the model, Zhou Xing, vice president of SAIC Wuling's brand division, said on Weibo yesterday.

"Because of the call from everyone, the team is looking into the possibility of putting a small generator in the engine compartment," Zhou wrote.

The option, which could cost about 2,000 yuan ($280), could hold four liters of gasoline and thus provide an additional 80 kilometers of range, according to a supplier proposal, he said.

The option is similar to a power bank for a cell phone and would additionally allow the vehicle to support external discharge capability, according to Zhou.

Zhou asked his followers on Weibo if they really wanted the option and if so, they would speed up the rollout process.

Consumers expecting the option can still buy the Baojun Yep now, as it can be installed after delivery, Zhou said.

It's not clear if Wuling's planned option complies with China's vehicle modification regulations.

SAIC-GM-Wuling officially launched the Baojun Yep on May 25, offering it in two versions with starting prices of RMB 79,800 and RMB 89,800, respectively.

Both versions of the model have a battery pack capacity of 28.1 kWh and a combined CLTC range of 303 km.

Baojun's idea to offer a range-extender option for the Yep underscores the appeal of plug-in hybrid or quasi-plug-in hybrid models at a time of transition to electrification in the Chinese automotive industry.

Among Chinese EV startups, (NASDAQ: LI) is known for its EREVs, which delivered a record 28,277 vehicles in May.

For comparison, (NYSE: NIO) and (NYSE: XPEV), which only offers battery electric vehicles (BEVs), have had weak deliveries over the past few months, delivering 6,155 and 7,506 units in May, respectively.

Their peer Leapmotor has abandoned its insistence on offering only BEVs, attracted by the larger market space.

On February 1, Leapmotor unveiled its first EREV model -- an EREV variant of its flagship SUV, the C11. The Leapmotor C11 EREV went on sale on March 1 and deliveries began in mid-March.

In May, Leapmotor delivered 12,058 vehicles, the fourth consecutive month of growth and well above the 1,139 units delivered in January.

($1 = RMB 7.1061)

Leapmotor delivers 12,058 units in May, higher-priced C-series dominate-CnEVPost

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