Category: eV

Sony Honda Mobility Inc. said its electric vehicle will launch under the brand Afeela, the latest debut in a field already crowded by earlier entrants such as Tesla Inc.

(Bloomberg) -- Sony Honda Mobility Inc. said its electric vehicle will launch under the brand Afeela, the latest debut in a field already crowded by earlier entrants such as Tesla Inc. Most Read from BloombergIf You Have Student Loans, Mark These Dates on Your CalendarWhy Conservatives Are Blocking McCarthy as Speaker — and Throwing Congress Into ChaosFed Affirms Inflation Resolve, Pushes Back Against Rate-Cut BetsShopify Tells Employees to Just Say No to MeetingsCars bearing the new marque will

Revealed at CES 2023, the new brand start taking pre-orders in 2025, and we can only hope the production model it looks as good as this handsome sedan prototype.

At CES 2023, Sony and Honda revealed their first electric vehicle prototype, a four-door sedan, under the brand name Afeela.

Sony Honda Mobility doesn't roll off the tongue nearly as nicely.

The prototype, announced at the CES 2023 technology trade show in Las Vegas, marks Sony's attempt to stake a claim in the fast-growing market for electric vehicles, as it looks to harness its content for entertainment inside the cars, as well as its long-standing strength in sensors. The Afeela, which sported rounded corners and a sleek black roof, will use more than 40 sensors, Yashuhide Mizuno, the chief executive of Sony Honda Mobility, told the trade show. It will also use the "Unreal Engine" 3-D creation tool from Epic Games, the maker of the "Fortnite" series of games.Qualcomm CEO Cristiano Amon, who also appeared at the CES presentation, said the car would use Qualcomm's "Snapdragon" digital chassis.

Sony and Honda's electric vehicle joint venture will work closely with U.S. firm Qualcomm Inc on the new "Afeela" cars, the chief executive of Sony Honda Mobility, Yasuhide Mizuno, told the CES 2023 technology trade show in Las Vegas on Wednesday.

For the last couple of decades, Zimbabweans have been subjected to electricity rationing due to several reasons, such as frequent droughts affecting hydropower generation and regular breakdowns at the country’s aging coal power plants. This means most businesses operating in the commercial and industrial sector as well as in the mining and agricultural sectors generally […]

Less than a year after being announced, Sony Honda Mobility took to the CES 2023 stage to officially unveil its first prototype.