Price gouging has already hit one of the most anticipated new EVs of the year—the 2024 Kia EV9. CarsDirect reports that national dealer inventory data currently shows EV9 markups of up to $7,000 over MSRP. One dealership confirmed to the website that every EV9 on its lot had a $7,000 markup, in fact. Another advertised what was effectively a... Kia dealers are already gouging away on EV9 electric SUV prices
Price gouging has already hit one of the most anticipated new EVs of the year—the 2024 Kia EV9. CarsDirect reports that national dealer inventory data currently shows EV9 markups of up to $7,000 over MSRP. One dealership confirmed to the website that every EV9 on its lot had a $7,000 markup, in fact. Another advertised what was effectively a... 
