Category: eMobility

Ford CEO: Bigger isn’t always better for EVs

2024 Ford F-150 Lightning FlashFord's CEO acknowledged small EVs are key to mass adoption and profitability Ford currently doesn't make a small EV in the U.S. Ford was a proponent of pickup trucks and SUVs, killed its cars and small SUVs Ford is shifting away from large EVs like the F-150 Lightning pickup truck to emphasize smaller models in response to high battery costs...