The Denza N7 will hit the market later this month, with deliveries set to begin in July, targeting a market in the RMB 400,000 range.

(Image credit: CnEVPost)

BYD's (OTCMKTS: BYDDY) premium new energy vehicle (NEV) brand Denza is gearing up for the launch of its first SUV, the Denza N7, and the model seems to be gaining good acceptance.

Pre-orders for the Denza N7 have already exceeded 20,000 units before specifications and pricing are announced, Zhao Changjiang, general manager of Denza's sales division, said at an event yesterday.

Fifty-five percent of these pre-order holders are vehicle owners of luxury brands including Mercedes-Benz, BMW and Audi, and 35 percent are existing owners of BYD and Denza, Zhao said, according to a report by local auto media Yiche yesterday.

On March 26, Zhao said there were many customers who want to get the Denza N7 launched as soon as possible, and the model is expected to get 30,000 orders before its mid-year launch based on inquiry volume data.

On the first day of the Shanghai auto show on April 18, Denza opened reservations for the N7, but its pricing information was not released.

Denza is a joint venture between BYD and Daimler established in February 2011, with each holding a 50 percent stake at the time, and the Daimler brand was rebranded as Mercedes-Benz in February 2022. BYD's stake in Denza increased to 90 percent last year, and Mercedes-Benz's stake decreased to 10 percent.

In August 2022, Denza let the D9 MPV go on sale, the brand's first model after the reorganization. The Denza N7 is the second model after Denza's shareholding reform and its first SUV.

On April 25, Denza said the N7 received 10,569 pre-orders, just seven days before reservations opened.

On May 30, Zhao said at Denza's first brand day event that the Denza N7 would go on sale in late June, with deliveries starting in July.

Earlier today, Zhao said on Weibo that he would be attending the rollout ceremony of the first Denza N7 production car later today.

(Image credit: Denza)

No pricing information has been released for the Denza N7, but Zhao said on Weibo last December 20 that the SUV aims to capture the market for traditional internal combustion engine cars priced around 400,000 yuan ($55,850).

The Denza N7 is a 5-seat midsize SUV with a length, width and height of 4,860 mm, 1,935 mm and 1,602 mm, respectively, and a wheelbase of 2,940 mm, a previous regulatory filing showed.

Denza's only model currently in delivery, the Denza D9, began deliveries at the end of October last year and sold 11,005 units in May this year, the third consecutive month with more than 10,000 units.

The average sales price of the Denza D9 exceeds RMB 420,000, Denza said on June 2. The MPV is now available in hybrid and all-electric versions, with a starting price range of RMB 335,800 to RMB 465,800.

($1 = RMB 7.1621)

Denza sales in May: 11,005

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Denza, which currently has only the Denza D9 MPV on sale, delivered 10,526 units in April, the second consecutive month with more than 10,000 units.  |  BYDDY.US | BYD HK

Denza, the premium new energy vehicle (NEV) brand of BYD (OTCMKTS: BYDDY), has announced the launch schedule for the upcoming Denza N7, after pre-sales of the new SUV began last month.

The Denza N7 will be officially launched in late June, with deliveries starting in July, Zhao Changjiang, general manager of Denza's sales division, said yesterday at the company's first brand day after it was effectively controlled by BYD.

Denza is a joint venture established by BYD and Daimler in February 2011, with each holding a 50 percent stake at the time. In February 2022, the Daimler brand was rebranded as Mercedes-Benz.

BYD's stake in Denza increased to 90 percent last year, and Mercedes-Benz's stake decreased to 10 percent.

In August 2022, Denza let the D9 MPV go on sale, the brand's first model after the reorganization. The Denza D9 began deliveries at the end of October last year and 10,526 units were delivered in April this year, the second consecutive month with more than 10,000 units.

The Denza N7, the second model after the Denza equity change, is a 5-seat midsize SUV with a length, width and height of 4,860 mm, 1,935 mm and 1,602 mm respectively, and a wheelbase of 2,940 mm.

The model will have two front design options, differing in the daytime running lights below the headlights, one with a bar and the other with a grille, Zhao said at yesterday's event.

The N7 will be delivered with smart driving hardware and the advanced assisted driving software will be available starting in December, Zhao said.

The Denza N7 has its own operating system and is compatible with different systems, Huawei's HarmonyOS being one of them.

Denza D9 consumers are in their 30s and 40s, and 30 percent of them ordered the Denza N7, Zhao said.

Data from more than 10,000 orders show that Denza N7 consumers are over 23 years old, younger than those for the D9, he said.

Denza opened reservations for the N7 on the first day of the Shanghai auto show on April 18, but its pricing information was not released.

Zhao said on Weibo last December 20 that the SUV aims to capture the market for traditional internal combustion engine cars priced around 400,000 yuan ($56,300).

On April 25, Denza said the N7 received 10,569 pre-orders, just seven days after pre-sales bean.

In addition to the N7, Denza has also unveiled the exterior and interior design of another SUV, the Denza N8.

($1 = 7.1044 RMB)

Denza could see monthly sales of over 20,000 units this year, exec says

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Denza has yet to announce the price of the N7, though it is expected to target the RMB 400,000 market.

(Image credit: Denza)

The N7 SUV, a new model of BYD's premium new energy vehicle (NEV) brand Denza, seems to have gained good initial acceptance.

The Denza N7 has already received 10,569 pre-orders, just seven days after pre-orders open, it said today on Weibo.

Denza opened reservations for the N7 on the first day of the Shanghai auto show on April 18, but notably, its pricing information was not released.

Several hours after pre-sales began, Denza announced that the N7 had received 5,367 pre-orders in its first six hours.

Although the price of the N7 was not announced, Zhao Changjiang, general manager of Denza's sales division, said on Weibo on December 20 that the SUV aims to capture the market for traditional internal combustion engine cars priced around RMB 400,000 ($57,900).

The Denza N7 measures 4,860 mm in length, 1,935 mm in width and 1,602 mm in height, and has a wheelbase of 2,940 mm, according to the model's previous regulatory filing.

(A Denza N7 on display at the 2023 Shanghai auto show. Image credit: CnEVPost)

The model will be available in a single-motor version as well as a dual-motor version, with the former having a peak motor power of 230 kW and the latter having an additional motor with a peak power of 160 kW.

On March 26, Zhao said on Weibo that with the announcement of Denza's partnership with French high-end audio brand Devialet on March 22, there were many customers who wanted to get the Denza N7 launched and available as soon as possible.

Based on inquiry volume data, the model is expected to receive 30,000 orders before its mid-year launch, Zhao said at the time.

Zhao said in February that the Denza N7 would be launched in the first half of this year.

Denza is a joint venture set up by BYD and Daimler in February 2011, when they each held a 50 percent stake in the company. Last year, BYD's stake in Denza was increased to 90 percent.

Denza's only model currently on sale, the D9 MPV, was launched on August 23, 2022, with deliveries starting October 26.

The brand sold 10,398 vehicles in March, up 41.95 percent from 7,325 in February, according to figures it announced earlier this month.

($1 =RMB 6.9086)

Denza N7 expected to get over 30,000 orders before mid-year launch, exec says

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