Category: Denza

More Chinese EV makers promise no price cuts as price war intensifies consumer wait-and-see sentiment

EV makers including , and Denza have all introduced 90-day price protection policies.

(Image credit: Neta)

As the auto price war in China continues, some electric vehicle (EV) makers are beginning to make it clear that they will not cut prices in an attempt to dispel the wait-and-see sentiment of potential consumers.

EV makers including Leapmotor, Neta and Denza have all introduced price protection policies, after (NASDAQ: LI) introduced a similar policy and (NYSE: NIO) made it clear that the company would not cut prices.

Leapmotor announced yesterday that for consumers who purchase any of its models during this month, they will get the difference back if the price drops within 90 days or if the company offers additional cash discounts.

This is in line with a policy introduced earlier this week by Li Auto, whose salespeople said it was designed to make clear to consumers that its models would not be reduced in price.

Neta, Hozon Auto's EV brand, announced today that consumers who order its flagship sedan, the Neta S, by April 30 will not have to worry about the model's price dropping within 90 days.

If the price of the model drops within 90 days of the consumer's purchase, Neta will refund the difference.

Notably, along with the announcement of the price protection policy, Neta began offering an RMB 23,000 ($3,340) discount for the lowest-priced model of the Neta S, bringing the model's starting price down to RMB 179,800 from the previous RMB 202,800, valid until the end of April 30.

Neta models on sale also include the Neta V and Neta U, which start at less than RMB 150,000 and are not covered by its price protection policy.

Denza, 's premium brand, announced that if consumers who purchase its vehicles during the month see a drop in official guide prices will receive a rebate for the difference.

Auto and Volvo Car's jointly held Lynk & Co brand also began offering a 90-day price protection policy that expires on April 30.

The increasing number of car companies joining the price war has led to an increased wait-and-see mood among consumers to avoid seeing price cuts soon after purchasing a car.

An NIO executive said yesterday that they noticed Li Auto's move and the company had considered whether to issue a similar policy.

But for NIO, it has previously made it clear that prices will not be lowered, the company's assistant vice president of sales operations Pu Yang said at a media event yesterday, adding that NIO is not only not cutting prices for 90 days, but prices will not change for a longer period of time.

(1 $= RMB 6.8843)

NIO won't get involved in price war, exec says

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Regulatory filing: Here are core specs for BYD’s Denza brand’s new SUV, Denza N7

The Denza N7 will be available in single- and dual-motor versions, with an option for LiDARs, which are set on both sides of the front bumper.

BYDDY.US | 1211.HK

The Denza N7, a new SUV from 's premium new energy vehicle (NEV) brand Denza, has appeared on a regulatory filing list, after the brand began warming up for the model earlier this week.

China's Ministry of Industry and Information Technology (MIIT) today announced the latest batch of models that will be allowed to be sold in China, and the Denza N7 is included in the list.

The public can submit their feedback on the list between March 9 and March 15. Entry into the catalog is the last major regulatory process before a model is allowed to be sold in China.

The Denza N7 is available in four versions, including two single-motor versions and two dual-motor versions, the former with a motor with peak power of 230 kW and the latter with an additional motor with peak power of 160 kW.

The vehicle measures 4,860 mm in length, 1,935 mm in width and 1,602 mm in height, and has a wheelbase of 2,940 mm. It can reach a top speed of 180 km/h.

The Denza N7 will be powered by lithium iron phosphate batteries from BYD's battery division, FinDreams Battery.

It will be offered with the LiDARs, which are set on both sides of the front bumper, similar to the setup of the G9.

On December 20, Zhao Changjiang, general manager of Denza's sales division, shared six spy photos of the SUV on Weibo, showing what the model could look like.

In the comments section of that Weibo, Zhao said the SUV is aimed at capturing the market for traditional internal combustion engine cars priced around 400,000 yuan ($57,440).

The model's exterior restores much of the design of Denza's concept car INCEPTION, which was unveiled at the Chengdu auto show on August 26, 2022.

Denza's previously announced 2023 new vehicle plan shows that it will release two new vehicles this year, the Denza N7, a five-seat midsize SUV, and the Denza N8, a midsize SUV with six and seven-seat layouts.

Denza was established in February 2011 as a joint venture between BYD and Daimler, with each of them holding a 50 percent stake at the time. Last year, BYD's stake in Denza was increased to 90 percent.

Denza's only model currently on sale, the D9 MPV, went on sale on August 23, 2022, with deliveries starting October 26.

The brand sold 7,325 vehicles in February, up 13.76 percent from 6,439 in January, according to figures it announced earlier this month.

($1 = 6.9642 yuan)

BYD's Denza brand teases new model Denza N7

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