Category: BYD F Brand

The new brand's official name could be Fangchengbao, with the first model expected to compete with the Mercedes-Benz G-Class.  |  BYDDY.US | BYD HK

(Image credit: Fangchengbao)

BYD (OTCMKTS: BYDDY) is starting to warm up its new brand, internally codenamed F brand, with its official launch set for later this month.

BYD's professional, personalized brand coming soon, the new energy vehicle (NEV) giant said on Weibo today.

"The door to F is now open," BYD said, suggesting that the new brand is the F brand.

At the same time, a Weibo account called "Fangchengbao" (literally, Formula Leopard) was registered and verified today.

Fangchengbao may be the official name of the F brand, as the background image of its profile is similar in style to the video accompanying BYD's preview Weibo today.

(Screenshot of BYD Weibo's video.)

BYD registered the Fangchengbao trademark in August last year. Late last month, the name of Shenzhen BYD Auto R&D Co Ltd changed to Shenzhen Fangchengbao Automobile Sales Co Ltd, perhaps paving the way for the brand's launch.

BYD said at an event marking the rollout of the company's 3 millionth NEV on November 16, 2022, that in addition to the Yangwang brand, BYD will launch a highly specialized and personalized new brand in 2023.

The new brand will meet the increasingly personalized needs of consumers, and it will focus on building with users, BYD chairman and president Wang Chuanfu said at the time.

In February, local media reported that the new brand's internal code name would be F brand. BYD subsequently confirmed it.

On March 31, CnEVPost learned that the new brand is expected to officially launch its first model codenamed SF in June to target a market with prices ranging from RMB 400,000 ($56,260) to 600,000.

Xiong Tianbo, former head of BYD's sales research institute, will be the general manager of the F brand's sales division, leading the brand's product planning, channel sales and brand building, a company insider previously told CnEVPost.

CnEVPost obtained several spy photos of the SF model in March and learnt that the first model of the F brand is expected to compete with the Mercedes-Benz G-Class.

BYD expected to unveil 1st model of F brand in Jun

($1 = RMB 7.1094)

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The first model of BYD's F-brand, codenamed SF, will target the RMB 400,000 to 600,000 market.  |  BYDDY.US | BYD HK

BYD's yet-to-be-announced new brand, codenamed F brand, is expected to officially unveil its first model, codenamed SF, in June to target a market priced between RMB 400,000 ($58,380) and RMB 600,000, CnEVPost has learned.

The model will be built on a new BYD off-road platform and will be equipped with dual motors, front and rear differential locks, and electric interlock, a BYD insider said.

Xiong Tianbo, former head of BYD auto sales research institute, will be the general manager of the F brand's sales division, leading the brand's product planning, channel sales and brand building, the source told CnEVPost.

BYD said at an event marking the launch of the company's 3 millionth new energy vehicle (NEV) on November 16 last year that in addition to the Yangwang brand, BYD will launch a highly specialized and personalized new brand in 2023.

The new brand will meet the increasingly personalized needs of consumers, and it will focus on building with users, BYD chairman and president Wang Chuanfu said at the time.

Last month, local media reported that the brand's internal code name would be F brand. BYD later confirmed it.

Earlier this month, CnEVPost obtained several spy shots of the SF model with the number "2316" emblazoned on its body.

The 2 in the string refers to dual motors, the 3 refers to three locks, the 1 refers to a new platform and the 6 refers to a June release, the latest information suggests.

Here are more spy shots of the model obtained by CnEVPost.

The SF model's powertrain has a maximum output of more than 500 kW and will have a body-on-frame structure to compete with the Mercedes-Benz G-Class, previous information showed.

(1 $= RMB 6.8522)

Spy shots: This could be what BYD F-brand's 1st model looks like

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BYD's F brand is positioned between Denza and Yangwang and is expected to be priced between RMB 400,000 and RMB 600,000, according to local media.

(Spy photo of the first model of BYD F brand from Yiche.)

BYD's yet-to-be-announced new brand with the codename F Brand will feature the company's new hybrid system and will be positioned below the high-end Yangwang brand, a new report said.

The first model of BYD's F brand, codenamed "SF" internally, will be a hardcore off-road SUV, local media Cailian reported today, citing sources familiar with the matter.

The model will be equipped with BYD's new hybrid powertrain, not the extended-range system previously rumored by some, the report said, adding that it will have a combined range of 1,200 kilometers.

The new car's powertrain has a maximum output of more than 500 kW and will have a body-on-frame structure to compete with the Mercedes-Benz G-Class, the report said.

The BYD F brand is positioned between Denza and Yangwang and is expected to be priced between RMB 400,000 ($57,400) and RMB 600,000 and will be available for pre-sale within this year, according to the report.

BYD said at an event marking the launch of the company's 3 millionth new energy vehicle (NEV) on November 16 last year that it would launch a new, highly specialized and personalized brand in addition to the Yangwang brand in 2023.

The new brand will meet the increasingly personalized needs of consumers, and it will focus on building with users, BYD chairman and president Wang Chuanfu said at the time.

Last month, local media reported that the brand's internal code name is F brand. BYD subsequently confirmed it.

On March 2, local auto media outlet Yiche shared several spy photos of what it said was the brand's first model, showing a silhouette similar to that of the U8, the first model of BYD's premium brand Yangwang.

The brand's first model will focus on the off-road segment and be equipped with a new powertrain developed by BYD, according to Yiche.

The model will outperform the Mercedes-Benz G-Class, and the new brand and first model will be released within the year, the report said.

BYD officially unveiled the Yangwang brand on January 5, along with the Yangwang U8 and Yangwang U9, the former a hardcore off-road SUV and the latter a supercar.

BYD did not announce pricing information for the two models at the time, although sources at the company had previously said that the Yangwang products were expected to be priced at RMB 800,000-1.5 million.

There is no more information about the F brand l, but it can be expected that its models will be priced lower than the Yangwang brand.

($1 = RMB 6.9705)

Spy shots: This could be what BYD F-brand's 1st model looks like

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