Monthly Archive: March 2023

Two Ways Genesis Is Going To Sell Its GV70 Electric SUV

Last week, Hyundai had two announcements for the Genesis GV70 electric SUV. Together, those announcements give us some insight into how Hyundai is planning to move the needle on EV sales. New GV70 Marketing Campaign Genesis recently launched a new “Keep Beginning” advertising campaign to mark the introduction of its first-ever Electrified GV70 to a […]

Electrify America Explores How Automakers Are Trying To Take EVs Mainstream

Volkswagen reached a $14.7 billion settlement in 2016 to resolve the claims arising from its diesel emissions cheating scandal, also known as Dieselgate. The agreement included federal penalties and consumer compensation, and compelled Volkswagen to invest billions in promoting and advancing green transportation technology. The most well-known part of the settlement for EV drivers was […]