Daily Archive: March 22, 2023

Alibaba-backed DeepRoute unveils self-driving solution that doesn’t require HD maps

Passenger cars integrated with Driver 3.0 will be available at an established car brand this year, DeepRoute said.

(Car integrated with Driver 3.0 HD map-free driving smoothly in Shanghai. Image credit: DeepRoute)

Many automakers in China are trying to move away from reliance on high-definition maps as they develop technology. Now, a technology provider has a solution that promises to speed up that process.

DeepRoute, a local self-driving startup backed by Alibaba, today unveiled its new Driver 3.0 solution, which it says is a solution that eliminates the need for high-definition maps and can facilitate mass production for automakers.

DeepRoute.ai is one of the first companies to successfully complete public road tests of autonomous driving without HD maps, thus breaking down the limitations imposed by geo-fencing, it said.

The company is also among the first to win production contracts from automakers to produce self-driving cars for consumer use, it said, adding that vehicles integrated with the Driver 3.0 self-driving solution will hit the market in 2023.

DeepRoute shared a video showing lane-level information around the car being generated in real-time without HD maps.

Driving on its own in Shanghai during rush hour traffic, the car interacts safely with pedestrians, e-bikes and others using the road and remains consistent in all road conditions.

It is capable of adaptive cruise control (ACC), stop and go, obstacle avoidance, unprotected left turns, and other technically complex maneuvers.

Driver 3.0 includes two versions of its autonomous driving solution for automakers, D-PRO and D-AIR.

D-PRO costs $2,000 in hardware and includes operations and features that do not require HD maps, such as Valet Parking Assist (VPA), and point-to-point navigation on all roads without operational design domain (ODD) restrictions.

D-AIR costs $1,000 in hardware and focuses on driver assistance that does not require HD maps, such as Automatic Cruise Control (ACC), Lane Centering Control (LCC), and Autonomous Emergency Braking (AEB).

Both versions of the Driver 3.0 solution accelerate automakers’ mass production plans because they comprehensively address concerns about the high cost of mapping and maintenance and the limitations of geo-fencing, according to DeepRoute.

“We focus on rapidly bringing highly advanced, affordable autonomous driving to automobile OEMs,” said Maxwell Zhou, CEO of DeepRoute.

Unlike most other autonomous driving solution providers, DeepRoute is focused on developing an autonomous driving framework and commercializing it by deploying ADAS capabilities first, Zhou said.

DeepRoute strategized the HD map-free approach back in 2020 and began working with OEMs last year based on this approach, he said, adding that without relying on HD maps, smart driving will be available everywhere and affordable for both automakers and consumers.

Passenger cars integrated with Driver 3.0 will be available at an established car brand this year, DeepRoute said, without mentioning the brand’s name.

DeepRoute was founded in February 2019 and became the first company to be able to conduct robotaxi passenger tests in Shenzhen in April 2021.

On September 14, 2021, DeepRoute announced the closing of a $300 million Series B round led by Alibaba, making it the first such company the e-commerce giant has invested in China.

The high cost of self-driving kits is one of the factors preventing the technology from being used at scale, and one of the goals of DeepRoute’s efforts over the past few years has been to bring the cost down.

On December 8, 2021, DeepRoute unveiled Driver 2.0 for under $10,000, nearly the same price as FSD and the lowest recorded in the industry. Driver 2.0 was available in brands including Lincoln and ‘s Geometry at the time of launch.

On April 20, 2022, DeepRoute announced its first fleet of 30 vehicles with the Driver 2.0 solution, which will be put into the company’s robotaxi operation in Shenzhen.

Chinese self-driving startup DeepRoute unveils L4 self-driving solution that costs less than $10,000

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CAAM calls for return to normal order in China’s auto industry as price war disrupts sector

Reducing prices to deal with inventory and properly recover costs are normal business practices, but these tactics should not turn into price wars, the CAAM said.

CAAM calls for return to normal order in China's auto industry as price war disrupts sector-CnEVPost

(Image credit: CnEVPost)

The price war is one of the most talked-about topics in China's auto industry this month, creating operational challenges for many car companies. Now, an industry association is calling for a return to rationality for all parties to bring order to the market.

The hype about this round of price cuts in China's auto industry should be cooled down as soon as possible so that the industry can return to normal operation and ensure healthy and stable development throughout the year, the China Association of Automobile Manufacturers (CAAM) said in an article posted on its WeChat account today.

In the article, titled "The current round of auto promotions should be treated rationally and the market should return to normal order as soon as possible," the CAAM argues that price wars are not a long-term solution and the auto market should return to normal order as soon as possible.

In the fourth quarter of last year, especially since the Covid outbreak in China in December, the pace of auto production and sales has been seriously affected, the article noted.

The overall sales of China's auto industry dropped significantly in January-February, inventories rose sharply, and automakers saw their operating pressure increase and took various measures to reduce inventories, the article said.

Some local governments have launched pro-consumption policies aimed at boosting local auto consumption and easing difficulties for car companies.

The reasons for this round of short-term promotions are multifaceted, and the companies offer a lot of discounts on models that are mostly long-stocked, old and stagnant inventory cars that have previously been available at considerable discounts, the CAAM said.

However, some marketing in the sales channels exaggerated price reductions to attract attention in order to increase customer acquisition, which is easily misleading, the CAAM said.

The CAAM calls for proper marketing and objective and accurate media reporting.

With the accelerated pace of transformation of the auto industry, traditional car companies are under the dual pressure of maintaining stable operations and making the transformation, with weaker profitability, the CAAM said.

Price cuts to deal with inventory and proper cost recovery are normal business measures, but these means should not turn into price wars, the CAAM said.

Price wars don't last, and value for money is the eternal law of business, according to the article.

Automakers should look at the long term and make more efforts in product technology, quality, service and brand power. Local governments should take the right approach in the process of stabilizing growth and promoting consumption, the article said.

"The government, enterprises and the media should look at this rationally and work together to maintain market order," the CAAM said.

The article also mentioned that China's new energy vehicle (NEV) sales reached about 7 million units last year, and the number is expected to reach 9 million in 2023.

However, internal combustion engine (ICE) vehicles are also accelerating technology upgrades and constantly adapting to changes in market demand, the CAAM said, adding that NEVs and ICE vehicles will coexist for a long time to come and can meet different consumer needs.

More Chinese EV makers promise no price cuts as price war intensifies consumer wait-and-see sentiment

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